Google Tightens Political Ad Rules in Chile for Elections
Google has updated its political advertising policies in Chile to comply with local presidential election laws. The changes introduce restrictions during mandatory silence periods, affecting how campaigns allocate digital marketing budgets.
Starting October 6, 2025, Google's platforms, including YouTube and Google Search, will prohibit election invitations during mandated voting and campaign silence periods in Chile. This aligns Google's advertising platform with the country's electoral framework, which includes legally defined blackout periods for political advertising.
The policy update requires advertisers to closely monitor electoral calendars and pause campaigns during silence periods to avoid policy violations. Failure to comply may result in ad suspensions or account penalties. Google's announcement reflects the technical challenges digital platforms face in managing political advertising across multiple jurisdictions, each with its own electoral laws and definitions of election advertising.
The new restrictions on Google's advertising platform in Chile mean political campaigns must adapt their digital marketing strategies to comply with local presidential election laws. This may involve shifting spending to earlier phases of the electoral cycle or exploring alternative advertising channels not subject to the same restrictions.
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