Grammarly Integrates Gr4vy for Flexible, Expandable Payment Solutions
In a strategic move to optimise its payment infrastructure, Grammarly, the popular writing assistant, has partnered with Gr4vy, a cloud-native, PCI Level 1-compliant payment orchestration platform. This partnership is a testament to the growing significance of payment orchestration in the software industry and a response to the need for agility, conversion, and customer retention in the increasingly complex and global payment landscape.
By partnering with Gr4vy, Grammarly eliminates the need for custom-built payment service provider connections, thereby lowering transaction costs. The collaboration will also speed up Grammarly's time-to-market. Grammarly will utilise Gr4vy's hosted payment fields to securely collect sensitive card data, ensuring a frictionless user experience.
Gr4vy's modular, vendor-neutral platform supports multi-provider routing, smart routing, tokenization, and real-time failover, offering Grammarly access to over 400 payment service providers without requiring custom integrations. This partnership will enable Grammarly to save time in development and maintenance, allowing its development teams to focus on growth rather than maintenance.
Moreover, Grammarly's subscription service will be ensured uninterrupted due to the use of Gr4vy's Account Updater. The Account Updater facilitates efficient management of recurring billing transactions, reducing the risk of payment declines and enhancing customer retention.
The partnership mirrors a broader trend of software companies embracing modular, cloud-native infrastructure to stay agile. Modular payment orchestration platforms, such as Gr4vy, act as a strategic control layer, enabling merchants to manage diverse payment methods, processors, and third-party tools seamlessly through a unified system.
This move towards modular payment orchestration is driven by the need for agility and scalability, improved conversion rates, enhanced customer retention, operational efficiency, and global expansion. By using Gr4vy's infrastructure, Grammarly aims to optimise its performance, increase flexibility, and ultimately deliver a superior payment experience that drives higher conversion and retention rates while supporting global growth.
In 2022, Gr4vy was awarded Top Emerging Fintech Company, further solidifying its position as a leading player in the payment orchestration sector. The partnership between Grammarly and Gr4vy demonstrates the potential of this technology to revolutionise the way software companies approach payments and drive growth in the digital economy.
Grammarly's collaboration with Gr4vy, a leading player in the payment orchestration sector, will allow the company to leverage technology to securely collect sensitive card data, ensuring a seamless user experience in its business operations. This partnership will also enable Grammarly to save time in development and maintenance, focusing on growth rather than maintenance, and will allow access to over 400 payment service providers through Gr4vy's modular platform.
