Guide on Executing In-App Promotions for Flash Sales and Black Friday Cyber Monday
Black Friday Cyber Monday (BFCM) is an exciting time for retailers, and this year, many are turning to in-app campaigns to boost sales and engage customers. Here are some expert strategies for creating a successful in-app flash sale campaign during BFCM.
**Creating Urgency with Flash Sales**
Flash sales on mobile apps generate immediate action by leveraging limited-time offers. Push notifications, which get seen quickly, are perfect for running very short sales (even a few hours) that maximize urgency and FOMO (fear of missing out).
**Personalizing Your Messaging**
Personalization is key to successful BFCM in-app campaigns. Use customer data such as names, locations, and purchase history to send hyper-relevant, personalized push notifications. This personalization can boost open rates by up to 4x. For example:
- Include customers' first names: "Kate, get 50% off on your next purchase" - Highlight locally popular products: "These deals are hot in your area!" - Target based on purchase history with relevant product offers
**Offering App-Exclusive Deals and Early Access**
Provide exclusive BFCM content only visible through the app, such as special bundles, early access sales, and gift guides. This not only drives installs but increases engagement and retention post-BFCM. Nearly 81% of BFCM shoppers plan to use apps, so capitalize on this by building anticipation with app-only perks.
**Segmenting and Targeting VIP Customers**
Identify your most engaged users ahead of BFCM and create tiered offers for VIP groups to enhance loyalty and increase lifetime value. Reach these segments with personalized messaging reminding them of exclusive flash sales or early bird promotions.
**Using Countdown Timers and Visual Urgency Elements Inside the App**
Incorporate visible countdown timers for sales and limited stock notices to intensify FOMO and prompt faster decisions. Visual urgency alongside push notification reminders helps customers act quickly.
**Automating Abandoned Cart Notifications**
Set up automatic push notifications targeting shoppers who abandon carts to recover potentially lost sales during the BFCM shopping frenzy. These automations can recover 10-15% of abandoned orders.
**Upselling and Cross-Selling During Sales**
Once users engage with the flash sale, use in-app popups, product recommendation widgets, and special offer bars to increase average order value without feeling intrusive.
**Testing and Optimizing Timing and Messaging**
Use insights from pre-BFCM engagement to test different push notification send times and offers for various segments, refining what drives the best conversion on your app.
By combining these tactics—personalized push notifications, exclusive app deals, countdown timers, VIP segmentation, and strategic upselling—you can create a compelling, high-converting BFCM flash sale campaign that maximizes urgency, drives app engagement, and boosts revenue on mobile.
Remember, trust is essential during BFCM in-app campaigns. Show shipping deadlines, easy return info, or trust badges near the CTA. In-app campaigns happen right where users are browsing, inside the native flow of the mobile app, making them not intrusive but intuitive. Visual hierarchy is important in BFCM in-app campaigns. The home screen should highlight the flash sale to make it impossible to miss. App-exclusive offers should be tied to access, not just pricing, and should add stackable perks, timed exclusives, and follow-up reminders. A follow-up push notification or in-app message after a purchase can be strategic and personal.
With the right tools and strategies, smaller brands can run world-class BFCM in-app campaigns without a large budget. No-code platforms like Twinr allow non-technical teams to plan, build, and launch BFCM in-app campaigns without coding. Gaurav Parvadiya, the founder and CEO of Twinr, is a tech entrepreneur with a decade of experience and a passion for SaaS, specializing in no-code development and driving innovation in the mobile app industry.
[1] [https://www.twinr.io/blog/black-friday-cyber-monday-in-app-campaigns-for-mobile-apps](https://www.twinr.io/blog/black-friday-cyber-monday-in-app-campaigns-for-mobile-apps)
[2] [https://www.twinr.io/blog/boost-your-black-friday-cyber-monday-sales-with-in-app-campaigns](https://www.twinr.io/blog/boost-your-black-friday-cyber-monday-sales-with-in-app-campaigns)
[3] [https://www.twinr.io/blog/black-friday-cyber-monday-push-notifications-strategies-for-retailers](https://www.twinr.io/blog/black-friday-cyber-monday-push-notifications-strategies-for-retailers)
[4] [https://www.twinr.io/blog/black-friday-cyber-monday-upsell-strategies-for-retailers](https://www.twinr.io/blog/black-friday-cyber-monday-upsell-strategies-for-retailers)
- Smaller brands can leverage no-code app builders like Twinr to create engaging, high-converting BFCM in-app flash sale campaigns, boosting sales and driving customer engagement, even in non-technical teams.
- To elevate sales during BFCM, consider offering app-exclusive deals such as early access sales, special bundles, and gift guides tailored to a customer's lifestyle preferences in finance, technology, sports, or other interests.
- In-app campaigns can maximize revenue by implementing personalized push notifications with countdown timers, upselling strategies, and automated abandoned cart recovery messages, enhancing user engagement and resulting in a superior shopping experience.
