Hibiki showcases 'Harmony in the Making by Hibiki'
The Hibiki Making Harmony event by the House of Suntory is a celebration that reflects the Japanese philosophy of harmony and nature. It represents a significant engagement with India's luxury and spirits audience, marking another milestone in Suntory's journey to connect with discerning consumers worldwide.
Background and Significance
The event is part of Suntory's broader strategy to engage with diverse markets, such as India, highlighting the brand's commitment to luxury and premium spirits. By bringing the Japanese concept of harmony to international audiences, Hibiki Making Harmony fosters cultural exchange and appreciation for Japanese aesthetics and philosophies.
Reflection of Japanese Cultural Artistry and Craftsmanship
The event embodies the Japanese philosophy of harmony with nature, which is deeply ingrained in both the brand's ethos and the crafting of its spirits. This philosophy emphasizes balance and synchrony between human creations and the natural world.
Hibiki Making Harmony offers a sensorial journey, challenging the senses and reflecting the essence of Hibiki, which is known for its delicate harmony and equilibrium in flavors. This sensory experience is a hallmark of Japanese craftsmanship, where attention to detail and the pursuit of perfection are paramount.
The House of Suntory is renowned for its expert craftsmanship, which combines tradition with innovation. The event highlights this craftsmanship by showcasing the artistry involved in creating premium spirits like Hibiki.
The Hibiki Serving Ritual
A unique feature of the event is the meditative ceremony called The Hibiki Serving Ritual. This ritual uses hand-carved ice and seasonal elements to serve Hibiki, emphasizing the brand's commitment to honoring fleeting beauty.
Collaboration and Partnerships
RedBerylTM, a company known for offering global sophistication with cultural fluency, collaborated with Hibiki Suntory. This collaboration unites their shared dedication to unparalleled craftsmanship and cultural reverence.
The event was attended by notable industrialists and high net-worth individuals, including Ashish Kapur and Manoj Adlakha of RedBeryl, leading entrepreneurs, collectors, and spirits aficionados.
The Aesthetics of Harmony
The washi paper-inspired decor and thoughtfully plated bites paired with Hibiki reflected Hibiki's aesthetic of harmony and commitment to honoring fleeting beauty.
Legacy and History
Rohan Jelkie and Ashish Dev Kapur shared the story behind Hibiki's legacy, including the origins of Japanese spirits and the birth of the Yamazaki distillery. Since 1923, Suntory has been renowned as the founding house of Japanese Spirit, with distilleries like Yamazaki and Hakushu, and a portfolio that includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Toki™, Ao, Roku™, and Haku™.
Commitment to Authenticity and Excellence
The House of Suntory is committed to preserving authenticity, advancing craftsmanship, and setting global benchmarks for excellence. The JSLMA introduced the "JW" certification logo to help consumers identify genuine Japanese spirits worldwide.
Overall, Hibiki Making Harmony is not just an event but a testament to Suntory's dedication to cultural exchange, craftsmanship, and sustainability, all of which are deeply rooted in Japanese traditions of harmony and nature. According to Rishi Walli, Hibiki Making Harmony is designed to resonate with the evolving tastes of premium consumers in an experience-driven luxury spirits market.
- The Hibiki Making Harmony event by the House of Suntory, part of a broader strategy to engage with diverse markets, reflects the Japanese philosophy of harmony and nature, marking a cultural exchange between Japan and India.
- The event fosters appreciation for Japanese aesthetics and philosophies, as it embodies the Japanese philosophy of harmony with nature, a principle deeply ingrained in Suntory's brand ethos and spirits crafting.
- The House of Suntory showcases their expert craftsmanship, combining tradition with innovation, in the creation of premium spirits like Hibiki, as highlighted by the unique Hibiki Serving Ritual.
- The Aesthetics of Harmony at the event are emphasized through the use of washi paper-inspired decor, thoughtfully plated bites paired with Hibiki, and the collaboration between Suntory and culturally fluent RedBeryl, underscoring Suntory's commitment to cultural reverence and global sophistication.
