HLIB Expands Retail Investor Reach with New Loyalty Program and Regional Hubs
Hong Leong Investment Bank (HLIB) is expanding its reach among Malaysia's retail investors with a new loyalty program and regional HLeBroking hubs. Led by CEO Ms. Lee Jim Leng since 2009, the bank aims to promote disciplined investing and expand access to tools and guidance nationwide.
The HLIB Loyalty Program rewards customers for consistent trading activity on the HLeBroking trading portal or app with brokerage rebate vouchers. The program is open to all new and existing individual customers who trade Malaysian stocks and credits points monthly based on brokerage contributions from completed local online trades.
To support this expansion, HLIB has opened new HLeBroking hubs in Kuantan, Pahang, and Kota Kinabalu, Sabah. These hubs offer account opening assistance, trading platform support, market news, and other investor resources for both new and experienced investors, extending the bank's presence beyond major cities.
With the new loyalty program and regional hubs, HLIB is committed to empowering more Malaysians to take charge of their financial futures. The bank continues to grow its retail investor base, offering tools and guidance to foster disciplined investing nationwide.
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