Hotel Sector Preferences Revealed: Rostelecom Identifies the Technologies Favored by Small and Medium-Sized Businesses in the Hospitality Industry
The hospitality sector in Russia is undergoing a significant digital transformation, with an increasing number of small and medium-sized businesses (SMEs) adopting various digital services to enhance their operations and customer experiences.
According to recent research by Rostelecom, 42% of industry representatives are now using property management systems (PMS), which are part of Rostelecom's comprehensive industry solution, "Digital Hotel". The trend of using technologies for business development is further confirmed by the growth of SMB clients and the increase in services per enterprise. Over 70% of SMEs in the hospitality sector are now using four or more digital services simultaneously.
Telephony and digital television are also widely used in the sector, with 64% and 62% of industry representatives, respectively, connected. Online booking systems are utilised by 72% of hospitality sector representatives, making it easier for customers to make reservations and manage their bookings.
Electronic document management is another key area where the sector is seeing significant adoption, with 74% of market participants now using this technology. Wi-Fi is installed in 86% of accommodation facilities, ensuring guests have seamless internet access throughout their stay.
The growth in SMB clients and the increase in services per enterprise indicate a deep penetration of technologies and an increase in entrepreneurs' trust in digital services. The trend of conscious and comprehensive use of technologies for business development is observed in all sectors, not just the hospitality sector.
Rostelecom's solutions aim to contribute to further qualitative changes in various sectors, not just the hospitality sector. The company is developing practical solutions that take into account the needs and specifics of businesses, helping entrepreneurs grow and develop.
As digitalization increases, SMEs are expected to benefit from adopting data-driven compliance frameworks, risk assessment tools, and harmonized governance approaches in anticipation of evolving regulations. The broader cybersecurity landscape in Russia emphasizes the importance for SMEs to deploy robust cybersecurity programs and incident response protocols adapted to sector-specific risks.
In summary, Rostelecom’s research highlights cloud migration with zero-trust security, micro-segmentation, and compliance-driven cybersecurity as key digital tools and trends for Russian SMEs in hospitality seeking to enhance their digital resilience and operational efficiency. The hospitality industry is not the only sector in Russia that is adopting digital services rapidly; companies in medicine, IT, and e-commerce are also leaders in implementing digital services. The growth in SMB clients in the first half of 2025 was over 10%, with the segment of medium-sized businesses showing the highest dynamics, around 18%. The average check for SMB clients on technological solutions in 2025 increased, reflecting the growing investment in digital services by SMEs in the hospitality sector.
Technology and finance are becoming integrated in various industries, including business and technology, as small and medium-sized enterprises (SMEs) in the hospitality sector are adopting data-driven compliance frameworks and cybersecurity programs to improve their digital resilience and operational efficiency.
Moreover, the trend of implementing digital services is observed not only in the hospitality sector but also extends to other industries such as medicine, IT, and e-commerce, demonstrating a broader movement towards digital transformation.
