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IAS to Be Delisted in $1.9B Novacap Takeover

IAS's CEO and team will have more financial leeway post-takeover. Novacap expects privatization to accelerate AI-driven ad optimization and fraud detection.

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IAS to Be Delisted in $1.9B Novacap Takeover

Integral Ad Science (IAS) is set to be delisted in a $1.9 billion takeover by Novacap. The deal, approved by IAS's board and majority shareholders, is expected to complete by the end of the year, following regulatory approval.

IAS's CEO, Lisa Utzschneider, and her team will have more financial leeway after the takeover, with less pressure from quarterly reports. As a private company, IAS can invest undisturbed in technology and global expansion.

Novacap expects the privatization to accelerate innovation cycles, particularly in AI-driven ad optimization and fraud detection. IAS's strong quarterly results in August, with revenue of $149.2 million and earnings of $0.10 per share, likely convinced Novacap to proceed with the deal. Since the takeover announcement, IAS's stock has risen sharply, with a gain of over 20% in the first trading minutes.

The final transaction for IAS is expected to be completed by the end of 2025. Upon completion, IAS will operate as a private company, allowing for undisturbed investment in technology and global expansion. Novacap anticipates the privatization will accelerate innovation in AI-driven ad optimization and fraud detection.

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