Illuma Joins NAI, Boosting Transparent Digital Advertising
Illuma, a global leader in contextual advertising technology, has joined the Network Advertising Initiative (NAI). The company, known for its privacy-friendly approach, is dedicated to advancing ethical and transparent digital advertising.
Founded in 2015, illuma has been pioneering AI-powered contextual solutions for advertisers. Its real-time scaling technology boosts digital ad campaign results by modelling new audiences based on live contextual signals, without compromising privacy.
Illuma's contextual AI delivers superior performance while maintaining high privacy standards. The company does not view, store, or process personal data, making it an attractive choice for Fortune 500 companies and sensitive industries. This privacy-first approach has made illuma a leading voice on alternative signals in the advertising ecosystem.
The NAI, the leading self-regulatory association for third-party digital advertising, welcomes illuma's membership. Leigh Freund, president and CEO of the NAI, praised illuma's leadership in contextual AI and commitment to responsible digital advertising.
Illuma's membership in the NAI further solidifies its commitment to transparency, accountability, and trust in digital advertising. By joining, illuma continues its mission to develop new technologies that support the open web and ethical trading practices.
