Increase in Revenue by 6% and Online Sales Surge by 33% for Nation Group
Nation Group Makes Strides in Digital Transformation and Revenue Growth
Nation Group, a leading media company in Thailand, has announced its financial results for the second quarter of 2025, showing significant improvements and a promising future.
In a partnership with Live Nation Asia, Nation Group is organising music festivals and better segmenting media users, marking a step towards diversifying its offerings beyond news. The integration of artificial intelligence (AI) has contributed to a significant reduction in fixed costs for the company, demonstrating its commitment to innovation.
The net loss for the second quarter of 2025 was 47.99 million baht, a substantial reduction of 88% compared to the same period last year. This improvement is despite including a 288 million baht impairment loss from asset write-downs in the previous year. The net loss for the six months ending June 30, 2025, was 132.55 million baht, a 74% decrease from the same period last year.
Online advertising sales saw a remarkable 33% increase for the first half of 2025, contributing to a 9% rise in advertising income. Service and sales revenue increased by 7%, with the total group revenue for the first half of 2025 increasing by 6% compared to the same period last year. These figures indicate a growing consumer use of online media and the effectiveness of Nation's cost management during the first half of 2025.
Shine Bunnag, CEO of Nation Group, attributes the improved performance to cost control measures and restructuring efforts that began in mid-2024. He states that Nation Group has passed the most challenging phase and is moving forward into the future. The company is expanding its business models to include B2C and B2B2C in the near future and offering products beyond news, such as in the entertainment sector.
Next year will be the year of strategic adjustments and business model changes for Nation Group to adapt to the evolving digital world. The company aims to focus on digital transformation, content diversification, revenue diversification, and investment in technology, following common industry trends. These strategic initiatives are expected to foster strong growth and improve operational efficiency.
As Nation Group continues to make strides in the digital age, consulting official communications, such as its investor relations website, recent earnings calls, press releases, or regulatory filings, will provide current and precise details about its future plans. Shine Bunnag remains optimistic, stating that the results reflect a positive sign of improvement and the promising direction of the company's future.
- To further bolster its financial standing and growth, Nation Group will explore opportunities in politics and finance, aiming to diversify its revenue streams beyond media and news.
- With the integration of cutting-edge technology, Nation Group aims to enhance its business operations, reducing costs and maintaining a competitive edge in the dynamic and competitive digital media market.
- As part of its strategic vision, Nation Group plans to expand its cultural footprint by venturing into organising technology-driven music festivals and entertainment events.
