Increased Financial Support for Brandsec to Combat Online Phishing Scams
Unphish, an innovative solution developed by BrandSec, a company specializing in brand protection and domain name management, is set to revolutionize the way Australian businesses safeguard their digital presence.
The online enforcement and takedown software, Unphish, has already made significant strides, with leading Australian brands supporting its development through a successful beta trial. The software is designed to protect businesses from online fraud and brand impersonation.
BrandSec recently received an AUD231,000 grant from the Australian Government's Industry Growth Program (IGP). This grant will facilitate the integration of an AI-driven engine into Unphish. Through matched grant funding, the program assists recipients like BrandSec in scaling up operations, transforming their businesses, and bringing ground-breaking solutions to the market.
The AI-driven engine in Unphish will significantly accelerate the removal of malicious digital properties. Cybercriminals create approximately 1.5 million phishing sites every month, with Australian businesses being prime targets. Fake social media profiles now account for 16% of all phishing attacks. Unphish aims to deliver a centralised, expert solution to swiftly counter online threats and stay one step ahead of bad actors.
The integration of the AI-driven engine will also improve compliance with platform-specific, industry-specific, and country-specific regulations. This ensures that Unphish provides a comprehensive solution for businesses operating in various sectors and regions.
Unphish is not just a tool that automates and streamlines the takedown process across multiple platforms; it is a valuable resource for Australian businesses seeking to safeguard their digital presence and maintain brand integrity. The software has garnered interest from prominent international brands across the US, UK, South East Asia, and Europe.
One of the international brands involved in the development of Unphish is Microsoft. Ed Seaford, BrandSec's Enforcement Director, stated that the grant will allow for the fast-tracking of Unphish's development. The grant will be used to support the ongoing development of Unphish, ensuring that it remains at the forefront of combat against online fraud and brand impersonation.
With Unphish, Australian businesses can rest assured that they have a powerful ally in the fight against online threats. Unphish is used to swiftly eliminate fake websites, fraudulent social media profiles, and other forms of online brand misuse. This tool is a testament to BrandSec's commitment to providing robust solutions for brand protection and domain name management.
