Instagram's newly introduced Edits app garners over 7 million downloads within its initial week of availability.
In a surprising turn of events, Instagram's latest video editing app, Edits, has surpassed the popular CapCut application in downloads during its first week, according to recent data.
Launched last week by Meta, the parent company of Instagram, Edits is a new contender in the mobile video editing market. Positioned as an Instagram and Facebook-focused alternative, Edits is designed to keep creators within the Meta ecosystem. The app is currently free to use, with potential future paid features, and is mobile-only for now.
Edits quickly made its mark, ranking highly in major app stores soon after launch, indicating strong early adoption. This surge in popularity is likely due to Instagram's vast user base and the app's promise as a stable alternative amid regulatory uncertainty for TikTok and CapCut in some markets.
In contrast, CapCut is a more established and feature-rich app, with AI editing tools, an extensive music library, and cross-platform availability. CapCut has dominated the mobile video editing scene before Edits entered the market and offers a freemium model with some premium features behind a subscription.
Interestingly, Edits was reported to take longer to download compared to CapCut, hinting at some differences in app size or performance. However, exact download numbers during the initial week were not available for either app.
Since its launch in 2020, CapCut has recorded a total of 1.22 billion downloads. Edits, in its first week, generated over 7 million downloads, with approximately 701,900 downloads recorded on iOS devices within the first two days of its launch. The app was downloaded around 381,000 times in the United States alone.
As for Edits' features, it offers 4K video support, no ads or watermarks, and a simple, user-friendly interface. These aspects, combined with its strong start, make Edits a formidable competitor in the video editing market.
This news comes as ByteDance, the owner of TikTok, has stated that it has no intentions of selling the platform. The ongoing competition in the video-sharing and editing market promises an exciting future for creators and users alike.
This article is copyrighted by Al Bawaba from 2000 to 2025. For updates and enhanced content, subscribe to our newsletter. Reema Tuqan, a writer, translator, and content creator for Al Bawaba with a focus on business articles, authored this piece. It falls under the categories of Latest and Popular content.
[1] Source: TechCrunch [2] Source: Business Insider [3] Source: The Verge [4] Source: Engadget
- The success of Edits, Meta's new video editing app, in surpassing CapCut in downloads during its first week indicates a shift in the business landscape of data-and-cloud-computing, technology, and mobile applications.
- Despite its late entry into the market, Edits, with its focus on Instagram and Facebook integration and user-friendly interface, has proven to be a formidable competitor in the entertainment and technology sector.
- As travel restrictions ease and more people resume their travels, the rise of Edits may influence the choices of digital gadgets and apps that creators and users carry with them for their entertainment and business needs.
- News outlets such as TechCrunch, Business Insider, The Verge, and Engadget have reported on the growing competition in the video-sharing and editing market, with TikTok's owner expressing no intentions of selling the platform, promising an exciting future for both creators and users in the entertainment and technology industry.
