International Sensation: Singapore's Hit Drama, Emerald Hill, Expands Globally
In the dynamic world of film and television, Singapore is making a significant mark, with its productions increasingly finding their way onto global screens. Our website, a hub for tracking content movements across APAC and globally, has been instrumental in this journey. It profiles hard-to-find creators, producers, execs, and studios, enabling real connections with over 3 million mapped and verified decision-makers.
Last year, the top producers in Singapore were Mediacorp, Akanga, and Warner Bros. Discovery. Fast forward to 2022, and Beach House Pictures, MM2, and Mediacorp took the lead. In 2023, Mediacorp, Channel 8, and The Moving Visuals Co. reigned supreme.
One of the standout productions is Emerald Hill, a Chinese-language drama that has been the most-watched in Singapore in five years, drawing 1.67 million viewers. This series, a spin-off of the 2008 classic The Little Nyonya, has also been picked up by Dragon TV, extending its reach to over 360 million monthly viewers across China. Remarkably, Emerald Hill topped Netflix Singapore's Top 10 for four consecutive weeks and is distributed across Malaysia (Astro), Taiwan (TVBS, friDAY), Southeast Asia on Netflix, and globally via Singapore Airlines' KrisWorld.
Collaborations such as the Singapore-Thailand co-production "3 Good Guys", featuring regional stars and influencers, showcase Singapore's increasing engagement with international markets, particularly in Southeast Asia. These productions, like "A Good Child", a drag queen drama by Singapore's Ong Kuo Sin, secure distribution in markets like Hong Kong and Taiwan, demonstrating Singapore's role in international television production.
The impact of these shows on global audiences is significant. They foster cross-cultural exchange by combining local narratives with regional casts, enhancing cultural understanding within Asia. They also expand regional visibility, increasing exposure for Singaporean storytelling styles and talent. Furthermore, they promote social themes, contributing to diverse representation and creative discourse internationally.
Our website offers daily-updated project tracking, deep profiling of regional producers, and verified access to over 3 million global execs. It also provides insights on Micro-Dramas & Mobile-First Storytelling, including who's creating and who's buying. Moreover, it offers industry briefings trusted by leaders, such as the one focusing on IP Goldmine: Film & TV Adaptation Trends - Books, Comics, Formats.
As we move forward, the volume of titles released from Singaporean producers has been steadily growing, with more diversified genres, higher production values, and greater global ambition. By 2024, the volume of titles released had increased by 12% over 2021. Genres such as Drama, Comedy, and Documentary make up a significant portion of the released titles.
In conclusion, Singaporean TV shows and film projects are gaining more international distribution through regional collaborations and niche thematic stories. They impact global audiences primarily in Asia by broadening cultural narratives and representation. Although they have not yet achieved widespread global blockbuster status comparable to larger markets, they show promising growth in regional influence.
Data-and-cloud-computing technologies have played a crucial role in facilitating the growth of our website, a platform that tracks content movements in the APAC region and beyond. This technology enables real connections with over 3 million mapped and verified decision-makers in the entertainment industry, including producers from Singapore such as Beach House Pictures, MM2, and Mediacorp, whose shows, like "Emerald Hill," have a substantial impact on global audiences.
The distribution of Singaporean productions, like the Singapore-Thailand co-production "3 Good Guys," across various markets in Asia, demonstrates the increasing engagement of Singaporean technology (and by extension, its entertainment content) with international markets. This engagement is expected to continue, driven by the growth in the volume of titles released, and the diversification of genres, from drama and comedy to documentaries.
