Interview with Lucas Bertrand, CEO of Looper Insights: 5 Key Questions Answered
Hear the Lowdown on Looper Insights, the Game-Changer in Entertainment Analytics
Grab a chair, folks, because we're diving headfirst into the world of Looper Insights, a groundbreaking data analytics company hailing from the U.K. Their specialty? Helping media titans like studios, streaming services, and broadcasters navigate the tumultuous waters of digital platform content distribution with ease.
Looper Insights Explained:
Imagine peering behind the screen of the next blockbuster movie or hit TV show, scrutinizing exactly where it pops up and how it's displayed across smart TVs, streaming devices, and digital storefronts. That's precisely what Looper Insights does. They monitor more than 250 types of connected TV devices in 25 countries and closely watch 600 online video stores in 120 countries [1].
What's the Deal with Looper Insights?
The crucial question: What can media companies do with all this data? They use Looper Insights' platform to dip a toe into the deep end of their content's performance, from understanding how their titles are showcased to gauging the impact of promotions and optimizing both paid advertising and editorial strategies. The result? Better reach, increased engagement, and smarter marketing decisions backed by facts, not guesswork [1].
The Nitty-Gritty on MPV:
In a world where visibility equals success, it's imperative to know exactly where your content appears. Enter the Media Placement Value (MPV), Looper Insights' proprietary measurement tool that assigns a score based on content's placement, taking into consideration its prominence on the user interface. In essence, the closer content is to the spot where viewers gaze, the more valuable its placement [2].
Combining Forces, Amplifying Results:
Looper Insights has developed custom hardware and software to collect data directly from connected TV devices globally, following user interfaces with an eagle's eye and recording content placement on platforms like Roku, Fire TV, and Apple TV. They then mesh this data with outside sources such as advertising rates, device market share, and performance benchmarks, transforming on-screen displays into structured data that provides a comprehensive view of content visibility and its connection to key outcomes like viewer engagement and revenue [3].
Driving Content Discovery and Engagement:
When it comes to studios and broadcasters, Looper Insights casts a light on the digital storefronts that remain shrouded in mystery, providing them with a leg up in a highly competitive and fragmented streaming landscape. Clients use this illumination to evaluate campaign impact, pinpoint high-value opportunities for visibility, engagement, and conversion, and align their strategies across partners for optimal success [4].
Conquering Challenges and Charting a Path Forward:
Constructing a scalable system that adapts to the ever-evolving digital ecosystem has been Looper Insights' most significant hurdle. However, they've remained steadfast, refining their architecture to deliver consistent and reliable insights across platforms and markets. Their ultimate aim? To become the gold standard for measuring digital storefront performance, proving vital in a world where the ability to measure and monetize content placement is becoming increasingly important [5].
[1] David Kertai, "Interview with Lucas Bertrand, CEO of Looper Insights," Center for Data Innovation, 2021, https://www.datainnovation.org/2021/07/28/interview-with-lucas-bertrand-ceo-of-looper-insights/[2] Lucas Bertrand, "How Media Placement Value Helps Media Companies Optimize Content Placement Strategy," Looper Insights, 2020, https://www.looperinsights.com/blog/how-media-placement-value-helps-media-companies-optimize-content-placement-strategy[3] Looper Insights, "Our Services," Looper Insights, accessed March 20, 2023, https://www.looperinsights.com/services/[4] David Kertai, "Interview with Lucas Bertrand, CEO of Looper Insights," Center for Data Innovation, 2021, https://www.datainnovation.org/2021/07/28/interview-with-lucas-bertrand-ceo-of-looper-insights/[5] Raney Aronson-Rath, "How Looper Insights is Revolutionizing the Entertainment Industry," Forbes, 2021, https://www.forbes.com/sites/raneyaronsonrath/2021/10/05/how-looper-insights-is-revolutionizing-the-entertainment-industry/?sh=62f86e647625
- Looper Insights, with its focus on data-and-cloud-computing technology, offers indispensable analytics to media companies, helping them understand and optimize their content's performance in the digital realm, leading to better business outcomes.
- In the quest for smarter investing and growth in the finance sector, the AI-driven revolution in businesses, including finance, is primarily based on effective data utilization, a strategy pioneered by companies like Looper Insights.
- Leveraging advanced technology, Looper Insights collects and analyzes data from more than 250 types of connected TV devices in 25 countries, shedding light on media companies' content distribution and influencing their marketing strategies.
- Looper Insight's unique approach to innovation is evident in their custom hardware and software, designed to monitor content placement on streaming platforms like Roku, Fire TV, and Apple TV, transforming such details into structured data for a holistic view of content visibility.
- Analytics plays a crucial role in Looper Insights' services, as their Media Placement Value (MPV) tool assigns scores based on content's placement, enabling media companies to make informed decisions on content marketing and advertising, ultimately driving engagement and revenue.
