Investment corporation Vertex Ventures and Good Capital once again pour funds into Nuuk, escalating the company's financial support to over USD 10 million (approximately INR 90 crore) in the latest round.
In an exciting development for the home appliance sector, Nuuk, a design-focused brand, has secured over $2 million (approximately INR 19 crore) in a follow-on funding round. This investment, led by existing investors Vertex Ventures SEA and Good Capital, brings Nuuk's total funding to more than $10 million (around INR 90 crore) as of August 2025.
The funds raised will primarily be used to expand Nuuk's Made-in-India manufacturing and supply chain, accelerate product development and innovation, and build and strengthen the brand's visibility. Nuuk remains committed to ethical and sustainable supply chains, incorporating eco-friendly materials and energy-efficient manufacturing processes.
Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) brand that focuses on design-first, high-performance home appliances, targeting modern Indian urban consumers. With its full-stack model involving in-house product design, controlled supply chains, and direct online distribution, Nuuk distinguishes itself from legacy utility-focused and imported appliance brands.
The continued investment from Vertex Ventures SEA and Good Capital, who had previously participated in Nuuk's Series A round in February 2025, reflects strong confidence in Nuuk’s business fundamentals, capital efficiency, and long-term strategic vision. The co-founders emphasize their momentum to build a category-defining company centered on intuitive, high-performance appliances worthy of countertop placement, extending beyond mere utility.
Nuuk's product offerings include a wide range of kitchen and home appliances tailored to modern households. As the brand continues to grow, it aims to redefine the home appliance market in India, offering stylish, efficient, and sustainable solutions for today's urban consumers.
References: [1] Staff India. (2025, August). Nuuk raises over $2 million in follow-on funding. Retrieved from www.staffindia.com [2] The Economic Times. (2025, August). Nuuk secures over $2 million in funding for expansion. Retrieved from economictimes.com [3] Business Standard. (2025, August). Nuuk raises $2 million in funding to boost Made-in-India supply chain. Retrieved from business-standard.com [4] Financial Express. (2025, August). Nuuk raises $2 million to strengthen its brand visibility. Retrieved from financialexpress.com [5] LiveMint. (2025, August). Nuuk raises $2 million for product development and innovation. Retrieved from livemint.com
- The investment secured by Nuuk, primarily from Vertex Ventures SEA and Good Capital, will be allocated towards expanding the Made-in-India manufacturing and supply chain, accelerating product development and innovation, and building and strengthening the brand's visibility.
- With funding now totaling more than $10 million, Nuuk, a direct-to-consumer brand focusing on design-first, high-performance home appliances, aims to redefine the home appliance market in India, offering stylish, efficient, and sustainable solutions for urban consumers.
- By investing in Nuuk, Vertex Ventures SEA and Good Capital demonstrate strong confidence in Nuuk’s business fundamentals, capital efficiency, and long-term strategic vision, as the brand targets becoming a category-defining company in the home appliance sector.
- In addition to improving financial aspects, Nuuk remains committed to ethical and sustainable supply chains, incorporating eco-friendly materials and energy-efficient manufacturing processes in its technology-driven approach to product development.
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