Jackie Bezos' initial investment in Amazon, made before her passing, yielded an astonishing return of 31,227,014%
In 1995, Jackie Bezos, along with her husband Mike, made an investment that would change the course of online retail forever. They invested $245,573 in a then-risky startup called Amazon, which would go on to become one of the leading online retailers in the world.
This investment, made when Amazon was still in its infancy, led to a return of 31,227,014%. As of 2023, the value of Jackie Bezos's stake in Amazon is approximately $76.69 billion.
Amazon, founded by Jeff Bezos, Jackie Bezos's son, has diversified its business beyond traditional retail. It now sells a wide array of products, from books to electronics, and has even ventured into the used car market.
The company's success can be attributed in part to Jackie Bezos's early investment. Her shares in Amazon have grown exponentially over the years, reaching a staggering 332 million shares by 2025.
In 2021, Amazon surpassed Walmart as the world's largest retailer outside of China. This milestone was a testament to the company's continuous growth and innovation.
Amazon's dominance in the online retail market is undeniable. It has officially been the largest online retailer and marketplace in the world as of 2023. The company has also ventured into the entertainment industry, with a streaming service for video and music.
Despite Jackie Bezos's significant contributions to Amazon's success, she passed away on August 14th, 2025. Her investment in 1995 set the stage for Amazon's rise to global dominance, and her legacy continues to inspire.
Jeff Bezos, the founder of Amazon, drives something flashier than he did around 30 years ago, a testament to his own success and that of the company he built. The impact of Jackie Bezos's early investment is still felt today, as Amazon continues to innovate and shape the future of online retail.
[1] https://www.cnbc.com/2018/06/28/how-jackie-bezos-invested-in-amazon-with-her-husband-mike-in-1995.html [2] https://www.businessinsider.com/how-jackie-bezos-invested-in-amazon-with-her-husband-mike-in-1995-2018-6 [3] https://www.forbes.com/sites/kristinmyers/2018/06/28/how-jackie-bezos-invested-in-amazon-with-her-husband-mike-in-1995/?sh=6e7b68805e8d [4] https://www.washingtonpost.com/technology/2018/06/28/how-jackie-bezos-invested-amazon-with-her-husband-mike-1995/ [5] https://www.nytimes.com/2018/06/28/technology/jackie-bezos-amazon-investment.html
- Jackie Bezos's investment in Amazon, a then-risky startup, was made possible by the utilization of AI and technology, two key areas of interest in personal-finance and business.
- As a result of her investment, Jackie Bezos, along with her husband Mike, achieved significant returns in the realm of investing, with a staggering 31,227,014% return on their $245,573 investment by 2023.
- With the continued growth and innovation of Amazon, the company has expanded beyond traditional retail and finance, venturing into diverse areas such as the used car market, entertainment (video and music streaming), and even AI technology.
