🚀 Meet the New Marketing Maestro at Stats Perform 🚀
Kaplan Assumes CMO Position at Stats Perform
Welcome aboard, Charles Kaplan! This tech marketing guru joins us as the Chief Marketing Officer (CMO) from April 21, 2025, ready to shake up the game at Stats Perform. With almost a quarter-century of marketing, product management, and revenue growth expertise, Kaplan's here to revolutionize our creative marketing strategies.
In his new role, Kaplan assumes command over our impressive array of Opta data insights and editorial services. He'll also manage the Opta Content Agency, which empowers sports organizations, brands, and media outlets to engage their audiences and expand through data-driven narratives and imaginative storytelling.
So who is this Whiz Kid? Charlie Kaplan brings precisely that—a wealth of knowledge from his past endeavors at Wynshop, Mi9 Retail, MicroStrategy, Lexmark Enterprise Software, and Brainware. He recently starred as Chief Product and Marketing Officer at Wynshop, playing a pivotal part in its dramatic rise as the forefront provider of digital commerce and fulfillment solutions for local retailers.
Previously, Kaplan also worked at Mi9 Retail as the Chief Revenue Officer and Chief Marketing Officer, leading the strategic moves, revenue generation, and business growth initiatives. Earlier in his career, he honed an international marketing and business development skillset which he's bringing to the table here at Stats Perform.
Credit where it's due! Carl Mergele, CEO, lauds Kaplan as the ideal marketing brains behind Stats Perform. After an impressive start to the year, he's excited for the fresh perspective and marketing expertise that Charles will bring, enabling us to continue pushing forward in our growth and industry transformation plans.
And Kaplan's equally enthusiastic about the opportunity to bring Stats Perform to the forefront of the sports technology and data industry. With our extensive capabilities in data, AI, sports research, news, and video content, he plans to work closely with our executive team to satiate the burgeoning demand for insightful sports data and content, delivering superior AI-driven solutions and performance analytics to engage fans worldwide!
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- Charles Kaplan, the new Chief Marketing Officer (CMO) at Stats Perform, comes with a wealth of experience from various technology, finance, and business ventures, including Wynshop, Mi9 Retail, MicroStrategy, Lexmark Enterprise Software, and Brainware.
- As the new CMO, Kaplan will oversee Opta data insights, editorial services, and the Opta Content Agency, which helps sports organizations, brands, and media outlets engage audiences and expand through data-driven narratives and storytelling.
- Kaplan's expertise in marketing, product management, and revenue growth will be instrumental in revolutionizing Stats Perform's creative marketing strategies to drive the company's growth and transformation plans.
- Despite being new to Stats Perform, Kaplan is already excited about the opportunity to bring the company to the forefront of the sports technology and data industry, working closely with the executive team to deliver superior AI-driven solutions and performance analytics to engage fans worldwide.
