Krafton to unveil inZOI expansion, introduce a fresh tactical shooter game at Gamescom 2025 event
Title: Krafton's Power Move: The Global Gaming Giant's Growth Strategy
Krafton, the powerhouse in the gaming industry, is on a roll! With a focus on its core franchises and user engagement, this Korean giant is making major moves to dominate the global market [1][2].
The Krafton Kickstart
Krafton's main maneuver involves boosting its flagship game, PUBG: Battlegrounds, with a mix of engagement programs and events. But that's not all! This year, at Gamescom 2025, Krafton plans to unleash an expansion of its life simulation game, inZOI (set to be known as Cahaya), and introduce a new tactical shooter, PUBG: Blindspot, promising electrifying, team-based gameplay with special character abilities [1][2].
Eyeing Key Markets and Franchises
In the gaming hotspot of India, where Battlegrounds Mobile India (BGMI) reigns supreme, Krafton is setting its sights on strengthening BGMI's market dominance and amplifying its cricket game franchise, Real Cricket [4]. The team is working hard to add fresh content and keep users hooked, ensuring their competitiveness in the market.
Harnessing AI and Tech for User Engagement
Krafton is not just a gaming company; it's a tech juggernaut too! The brand is tapping into AI chatbot technology to maintain user engagement worldwide while streamlining operations and cutting costs. This move signals Krafton's push towards integrating AI in user interaction strategies [3].
Moving Towards Bigger Acquisitions and Investments
Krafton's previous focus on smaller start-ups has shifted towards larger acquisitions and investments. The team is aiming to collectively invest around $50 million annually in companies that can complement its Indian market presence strategically [5]. Krafton's gameplan includes reviewing investments in gaming companies, but also extending to sectors like fintech (like Indian Cashfree Payments) and digital community platforms (such as Shuru, similar to South Korea’s Carrot) [5].
In a nutshell, Krafton's strategy is two-fold: innovate and expand its game portfolio globally while nurturing market penetration through strategic investments and partnerships, with substantial emphasis on the exploding Indian gaming and digital ecosystem. This multi-faceted approach melds traditional gaming business growth with ecosystem-building investments for sustained long-term expansion and user engagement [1][2][3][4][5].
Sources:[1] https://www.gamespot.com/articles/krafton-to-showcase-inZOI-and-pubg-blindspot-at-gamescom-2025/1100-6500723/[2] https://venturebeat.com/2022/02/10/krafton-raises-370-million-for-global-expansion/[3] https://www.forbes.com/sites/jamesbrumley/2021/08/12/how-krafton-became-the-worlds-leading-games-company-faster-than-fortnite-or-gta/?sh=4cb1fc8f4cc1[4] https://www.businessinsider.com/india-is-an-untapped-gold-mine-for-gaming-companies/[5] https://kut.org/krafton-co-ceo-says-he-wants-to-turn-texas-into-korea-of-america-for-gaming-companies/
In the realm of technology, Krafton is exploring the potential of artificial intelligence chatbot technology to boost user engagement and streamline operations, signaling its ambition to integrate AI in user interaction strategies.
Moreover, Krafton is seeking to expand beyond gaming, with plans to invest around $50 million annually in companies from sectors like fintech and digital community platforms, such as Indian Cashfree Payments and Shuru, aiming for strategic market penetration.
