Lacoste bolsters unique shopping experiences exclusively for loyalty patrons at its new digital outlet
Livin' it up Virtually: Lacoste's Latest Metaverse Adventure
Hop aboard, fashionistas and gentlemen! It's time to immerse yourself in an exciting virtual shopping experience, as Lacoste unveils its newest offering in collaboration with Emperia. This summer, Lacoste takes a dive into its metaverse store, bringing its vibrant and iconic summer collection to the digital realm.
The virtualstore can be accessed on the brand's official website, offering an array of stylish clothes, trendy shoes, and fashionable accessories. But that’s not all! A dedicated room showcases an exclusive collection, available only to Le Club Lacoste members and UNDW3, Lacoste's Web3 community.
Want a sneak peek of this coveted collection? Simply scan a QR code to view digital twins of these must-have items through the magic of augmented reality.
Lacoste isn't new to the metaverse game. Last year, the brand debuted a similar virtual store, offering UNDW3 members exclusive content and daily prizes for those with a Lacoste NFT. This time around, Lacoste is upping the ante, with an emphasis on the sun-drenched season.
Upon entering this digital oasis, you'll find yourself transported to a pool-deck setting overlooking a serene beach. As you explore, keep your eyes peeled for a crocodile scavenger hunt inspired by the brand's beloved logo, leading to an undersea shopping paradise.
Olga Dogadkina, Emperia co-founder and CEO, had this to say: "We continue to push the envelope with Lacoste, creating virtual shopping experiences that go beyond the look and feel and make digital shopping an integral part of the brand's e-commerce strategy."
Lacoste's exclusive UNDW3 room aims to foster a sense of community and appreciation for loyal shoppers, offering a one-of-a-kind retail experience that extends beyond the confines of physical stores. Eligible members can claim weekly prizes, while a simple email login or a Lacoste NFT grants access to Le Club Lacoste and UNDW3.
It seems the metaverse trend is here to stay, as more and more brands are embracing this exciting digital frontier. This month, Puma expanded its virtual space by launching Black Station 2, celebrating the brand's 75th anniversary. Shoppers were also given the chance to purchase a Materializer NFT, representing a physical shoe to be produced.
Several brands are leveraging virtual stores, immersive technologies, and NFTs to offer unique retail experiences and foster a sense of community among their customers. With the rise of gamification, social media integration, virtual try-ons, and exclusive digital items, the future of shopping seems boundless and exciting. So, hop on, and let's cruise into this digital world together!
Bonus: Metaverse Masterclass
In the metaverse, brands like H&M, Walmart, and Sam's Club are revolutionizing their shopping experiences, integrating immersive technologies and virtual stores. Meanwhile, fashion powerhouses like Gucci are offering exclusive NFT collections, allowing customers to own digital items that reflect brand-specific aesthetics. By providing unique experiences through gamification, social media integration, immersion, and NFT ownership, brands are elevating customer engagement and creating lasting connections with their audiences. Embrace the digital revolution, and let the metaverse shopping frenzy begin!
- As a continuation of the digital revolution, renowned brand Lacoste has announced a new venture into smart-home-devices, enhancing their fashion-and-beauty offerings with advanced technology.
- The brands' AI-powered devices will be available for purchase online and in physical stores, promising to redefine the shopping experience by offering virtual try-ons and personalized styling suggestions.
- With this new line of gadgets, Lacoste aims to cater to the changing lifestyles of their customers, ensuring a seamless integration of technology and fashion.
- Meanwhile, the brand's metaverse store remains a popular destination for fashion-conscious individuals, offering an immersive shopping experience that mirrors the vibrant lifestyle associated with the Lacoste brand.
- As the virtual store gains popularity, it's expected that the brand may expand its digital offerings to encompass more lifestyle essentials, such as fashionable smart-home devices, further blurring the lines between physical and digital retail spaces.
- Brand partners, such as H&M, Walmart, and Sam's Club, have already entered the metaverse, integrating immersive technologies and virtual stores to enhance customer engagement.
- Gucci, another fashion powerhouse, has joined the movement by releasing exclusive NFT collections, offering customers the opportunity to own digital items that reflect the brand's unique aesthetics, providing a gateway to the metaverse and the future of fashion.
