Leading brand ASICS dominates the sneaker resale market with significant growth in sales.
In the ever-evolving world of fashion and resale, consumer preferences and purchasing power are driving significant shifts. One brand that has managed to stand out is Asics, which has seen a remarkable growth in popularity this year.
According to a report released by StockX earlier in August, Asics has dominated sales on the resale platform, growing an impressive 589% year over year in the first seven months of 2024. The Japanese sports brand's success can be attributed to its culturally relevant collections, backed by innovation, such as the reimagined versions of the Gel-1130, Gel-Kayano 14, Gel-NYC, and GT-2160 styles.
Asics' popularity on StockX is evident in the numbers. The 2022 release of the JJJJound x Asics Gel-Kayano 14 collaboration may have contributed to this surge, as the collaboration saw a significant number of trades. The Gel-Kayano 14, in particular, garnered more than 14,000 trades this year, with a 18% price increase.
While Asics has been leading the resale market, other brands have also seen growth. Adidas was up 88% year over year on the same platform, with Nike Performance Basketball footwear experiencing a 46% year over year increase. Yeezy, Kanye West's footwear brand, rose 23% year over year, and Devin Booker's Book 1 shoe saw a 18% price increase, with more than 14,000 trades this year.
However, not all brands have fared as well. Supreme saw a 3% year-over-year decline, and Nike dropped 11% year over year on the platform. BAPE, another popular streetwear brand, dropped 7% year over year.
Interestingly, Fear of God, the streetwear label by designer Jerry Lorenzo, rose 18% year over year. Sabrina Ionescu's signature Sabrina 1 sneaker had over 3,000 new trades in the year to date, gaining new attention relative to launch. The Kobe Protro experienced a 512% trade increase.
The complexities of shopper behavior are further highlighted by the demand for Ye's footwear brand, which, despite being sometimes controversial, continues to be a popular choice among resale buyers.
As the resale market continues to evolve, brands that stay relevant and innovative are likely to thrive. StockX's apparel category has grown significantly, expanding from 117 brands in 2020 to 249 brands as of the report date. The platform now hosts a diverse range of brands, offering consumers a wide variety of choices.
The resale market is an exciting space to watch, with shifts and changes happening rapidly. As brands adapt to consumer preferences, we can expect to see more innovations and collaborations that cater to the ever-evolving tastes of shoppers.
