LG Art Showcase Celebrates Three Decades of Progress in Vietnam's Artscene
In a heartfelt gesture, LG Electronics Vietnam has unveiled the Art-ffection by LG exhibition, a memorable milestone event that commemorates the company's 30-year journey in Vietnam. The exhibition, held at the Vietnam Contemporary Art Center (VCCA), is an emotional and interactive experience that seamlessly blends technology and art.
The exhibition takes visitors through a curated journey, showcasing LG's integration of advanced technology within artistic expressions to create engaging displays that highlight LG's development and connection with Vietnam over the past three decades. Each space vividly recreates LG's development journey in Vietnam, offering unique multisensory experiences through the combination of installation art, sound, and light.
Song Ikhwan, the general director of sales and marketing at LG Electronics Vietnam, made a statement, emphasising LG's commitment to delivering smart life solutions in Vietnam, empowered by LG Affectionate Intelligence. He also mentioned that LG has been in Vietnam for 30 years, with the first factory established in Hung Yen in 1995.
In Vietnam, LG maintains a leading position in several product categories, including OLED TVs, washers and dryers, and air purifiers. The company aims to create a smarter, more convenient life for Vietnamese users and to diversify and expand its product lines to meet consumer needs. LG also plans to invest further in Vietnam, with three manufacturing plants, three R&D centres, and three sales representative offices across Vietnam.
The Art-ffection by LG exhibition is a gratitude gesture from LG to users on the occasion of its 30th anniversary in Vietnam. LG released a brand film, "Empathy Touch Love," earlier, recreating its journey in Vietnam and its technological innovations. The event aims to blend technology and art, conveying the message "Life's Good" through a multisensory experience.
LG Display plans to unveil cutting-edge auto tech at SID Display Week 2025, including flexible OLEDs and immersive cockpit screens. Meanwhile, LG Energy Solution has launched a battery recycling venture with Derichebourg, aiming to boost sustainability in EV battery supply chains.
LG Uplus has also launched KidsTopia, a fusion of AI learning, ecology, and K-POP fun, designed for a new generation. The Art-ffection by LG exhibition is a testament to LG's dedication to Vietnam, symbolising how the company has become part of Vietnamese life and culture throughout its 30 years there. The event is accessible daily, making it a must-visit for anyone interested in exploring the intersection of technology and art.
- The Art-ffection by LG exhibition, a blend of technology and art, celebrates LG's integration of advanced technology within artistic expressions, offering a journey through its 30-year journey in Vietnam.
- Moving forward, LG Display plans to unveil cutting-edge auto tech at SID Display Week 2025, continuing to showcase its commitment to technological innovation in various industries.
