Loewe embarks on a monumental journey, unveiling the largest screen in its history: the Stellar 97 television
The Loewe Stellar 97, a premium large-screen TV, is set to make its debut in July 2025, priced at approximately €29,999 (around $35,333 USD). This new flagship model from Loewe, a renowned German AV brand, promises to deliver an unparalleled viewing experience, blending state-of-the-art OLED technology with German craftsmanship.
The Stellar 97 boasts a 97-inch 4K WOLED (OLED EX) panel from LG Display, offering exceptional picture quality. Supporting Dolby Vision IQ Precision Detail, the TV guarantees accurate color reproduction, deep blacks, perfect contrast, and impressive brightness.
Design-wise, the Stellar 97 is a work of art, crafted with a brushed aluminium frame and concrete back cover. The TV features a built-in wall mount for near-flush installation or optional VESA mounting. Each unit is hand-calibrated at Loewe's headquarters in Kronach, Germany, approximately 60 miles north of Nuremberg.
Underneath its sleek exterior, the Stellar 97 runs on Loewe's os9 operating system based on Vidaa U9. This smart platform offers access to major streaming apps such as Netflix, Disney+, and Apple TV+, network connectivity options including Miracast and Apple AirPlay, and cloud gaming support via Vidaa Cloud Gaming Zone and services like Blacknut and Boosteroid.
The Stellar 97 also includes AI-based image processing and content recommendations. To enhance the viewing experience further, it features Loewe’s signature 'magic.light' ambient light bar, providing a discreet backlight in an infinite range of colors.
In addition to its impressive technical specifications, the Stellar 97 offers an Art Mode that showcases photography, paintings, and other visual media. This premium TV is a testament to Loewe's commitment to niche but excellent devices, following in the footsteps of the Klang S3 CD player and audio streamer.
The Loewe Stellar 97 can be followed on social media at @Loewe.International. For more information on the Stellar 97's specifications and availability, visit Loewe.tv. The Stellar 97 will be available through specialist retailers starting July 2025, with an official launch planned during the month.
Loewe, a brand with a history dating back to the age of wireless technology in the 1930s, continues to push boundaries in the AV industry, offering discerning customers a chance to invest in a large, high-end OLED display that combines luxury, technology, and German precision.
The Stellar 97, with its premium features and cutting-edge OLED technology, is not only a large-screen TV but also a smart home device, seamlessly integrating with other gadgets through Vidaa Cloud Gaming Zone, allowing for cloud gaming support and access to major streaming apps like Netflix, Disney+, and Apple TV+. The sleek Loewe Stellar 97, with its AI-based image processing and ambient light bar, stands as a testament to the brand's commitment to niche but excellent devices, joining the ranks of other remarkable gadgets such as the Klang S3 CD player and audio streamer.
