Luxury car brand Lexus has taken the main role in sponsoring the Esports Awards.
The Esports Awards, a prestigious ceremony recognising top achievement in competitive gaming, is set to return in 2024 with Lexus as the title sponsor for the sixth consecutive year.
Lexus, the luxury automobile manufacturer, will present awards in the "Esports Content Creator of the Year" and "Esports Organization of the Year" categories. Joining them as partners will be Oakley, the sports performance brand, and the Esports World Cup, with the Esports World Cup Foundation serving as the organiser for the Esports World Cup event, which is linked to the awards.
Public voting for the Esports Awards presented by Lexus is now open and will close on November 14th. The ceremony itself will take place on November 21st.
Lexus' involvement in the Esports Awards extends beyond mere sponsorship. The Lexus Lounge at the event will feature a red carpet, the Esports Awards Glambot, and other unique experiences for attendees to enjoy. Custom vehicles from Lexus will also be showcased during the ceremony.
Lisa McQueen, Lexus Media Manager, expressed her excitement about the partnership, stating, "We are thrilled to be partnering with the Esports Awards once again to celebrate the innovation and passion of the esports community." She also emphasised the importance of recognising innovation in the industry.
Michael Ashford, CEO of the Esports Awards, expressed his appreciation for Lexus' ongoing partnership and commitment to the esports and gaming industries. He stated that Lexus' partnership has been instrumental in raising the Esports Awards event to new heights every year.
The Esports Awards and Lexus have been in partnership since 2019, and this year, they will also be supporting the Esports Awards ceremony alongside Oakley and the Esports World Cup.
With the Esports World Cup Foundation involved as an organiser, the 2024 Esports Awards are shaping up to be an exciting event for the esports community. Public voting is now open, so be sure to cast your vote for your favourite content creators and organisations in the esports industry.
