Market Leadership by Misfits Market through Private Label Offerings
Misfits Market, an e-grocer dedicated to making high-quality, affordable food more accessible, is making waves in the industry by prioritizing sustainability and upcycling.
Senior Director of Private Label at Misfits Market, Morgan Drummond, views sustainability as a multi-faceted concept, encompassing aspects like organic, non-GMO, region-specific agriculture, fair trade, and social responsibility.
Misfits Market differentiates itself from other private label brands by being the leading retailer focused on offering the most extensive range of Upcycled Certified products in its private label, surpassing even larger competitors. This commitment to upcycling means sourcing and selling produce with cosmetic imperfections that would otherwise go to waste, thereby supporting a better food system.
The retailer's private label, Odds & Ends, exclusively focuses on featuring rescued ingredients and products. Misfits Market partners with suppliers from all over to support this focus, working directly with farmers and makers to rescue organic produce and other grocery items that might otherwise be discarded.
Misfits Market values collaborative partnerships as a key factor in achieving its biggest impacts. This approach is indicative of a more collaborative and transparent private label industry, a shift from the traditionally secretive private label sector. Morgan Drummond emphasizes the importance of being open to conversations about business partnerships.
Misfits Market's approach to partnerships is reflected in its preference for value-centric partners who are open to collaborating with other suppliers. This strategy allows the company to prioritize new product development concepts that allow for the use of rescued ingredients, setting it apart from other private labels.
In addition to its focus on upcycling, Misfits Market offers organic certification on the majority of its fresh produce, allowing customers to choose certified organic and non-GMO items while also benefiting from dynamic pricing models that reflect seasonal availability and supply factors, providing savings of up to 40% compared to traditional grocery stores.
Misfits Market leverages its online-only platform to tell stories about the manufacturing of certain products and the rescue of ingredients. The company also educates its customers that using upcycled products supports a better food system and does not compromise on quality.
In conclusion, Misfits Market's differentiation lies in its prioritization of upcycled certified products as a cornerstone of its private label strategy, combined with broad sustainability principles and innovative supplier collaboration. This makes it a standout leader in sustainable food retail.
- Morgan Drummond, the Senior Director of Private Label at Misfits Market, is advocating for a more collaborative and transparent private label industry, emphasizing the importance of open conversations about business partnerships.
- Misfits Market, in partnership with various suppliers, exclusively offers a private label, Odds & Ends, that features rescued ingredients and products, contributing to a better food system by reducing waste.
- As part of its commitment to sustainability, Misfits Market's private label strategy also includes offering organic certification on the majority of its fresh produce, providing customers with affordable, high-quality, and certified food options, while supporting a more sustainable food system.
