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MediaMarktSaturn & One Tech Group Join Forces to Revolutionize European Retail Media

This game-changing partnership brings together MediaMarktSaturn's vast inventory and One Tech Group's advanced platform. Advertisers can now reach millions of shoppers across Europe with targeted, scalable campaigns.

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1 min read
In this image there is a conference in which there are people sitting in chair and listening to the...
In this image there is a conference in which there are people sitting in chair and listening to the people who are on the stage. It seems like an event in which there is a conversation between the media people and the owners. At the background there is a big hoarding and the wall beside it.

MediaMarktSaturn & One Tech Group Join Forces to Revolutionize European Retail Media

MediaMarktSaturn and One Tech Group have joined forces to revolutionise retail media in Europe. The partnership aims to connect all in-store inventories across the continent, starting with Germany and Spain by the end of 2023, followed by Turkey and other countries.

The technical integration is underway with XPlace, MediaMarktSaturn's content management system. This collaboration ensures that MediaMarktSaturn's inventory aligns with current market and media standards when integrated into One Tech Group's platform.

Advertisers will benefit from this partnership, gaining access to one of Europe's most powerful retail media networks. The inventory will be widely available for both awareness and performance campaigns, with programmatic bookability making it easier to access and scalable.

Boris Prondzinski, Managing Director at MediaMarktSaturn, sees this partnership as a crucial step in their retail media strategy. Daniel Siegmund, founder and Managing Director of One Tech Group, echoes this sentiment, considering it another important milestone for in-store retail media.

In a later expansion phase, first- and third-party data can be activated via the data interface DMP1, extending offline targeting possibilities. Campaigns can now be centrally controlled via Adserver1 and programmatically traded/booked via SSP1 for MediaMarktSaturn's inventories.

The rollout of this connection promises to transform retail media in Europe. With MediaMarktSaturn's extensive inventory now accessible through One Tech Group's platform, advertisers can look forward to enhanced targeting, easier access, and greater scalability. The future of in-store retail media looks bright.

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