Mediapro Joins Forces with Google Cloud for Advanced Artificial Intelligence Project
In a significant stride towards revolutionising the media and entertainment industry, Grup Mediapro and Google Cloud have expanded their collaboration, focusing on the development of generative AI solutions [1]. This collaboration was showcased at ISE 2025 in Fira de Barcelona, where the two companies revealed their plans to transform media workflows.
At the heart of this partnership lies the establishment of an innovation lab, designed to pioneer AI-driven tools that streamline content creation, delivery, and management processes in broadcasting and production [1]. The lab's primary objective is to utilise advanced AI models to create more intelligent, efficient media solutions.
A key component of this advancement is the integration of Google's Gemini AI models. These state-of-the-art, multimodal AI architectures offer powerful generative capabilities, enabling content generation, script assistance, and intelligent media analysis [1]. Google Cloud's scalable infrastructure ensures that these models perform robustly within Mediapro's media environment.
The collaboration aims to push the boundaries of innovation by combining Google's AI expertise with Mediapro's deep industry knowledge. This partnership represents the future of media technology, where generative AI enhances creativity, simplifies production, and opens new avenues for audience engagement in the entertainment sector [1].
The new platform being developed will generate images and videos with AI, and it will also feature personalised assistants designed to meet the needs of creators. These assistants are intended to place creators at the centre of decision-making. Moreover, the platform will be developed in a private, secure environment to ensure the highest level of data protection [1].
One of the key benefits of this technology is the automatic tagging of content, which leads to intelligent archiving. This feature allows for efficient management and organisation of content, while also enhancing its value [1]. Additionally, the platform will generate summaries and highlights of any AV content, providing a more accessible and engaging viewing experience for audiences.
Grup Mediapro and Google Cloud first began collaborating in 2023, and this latest expansion marks a significant step forward in their shared mission to drive innovation in the media and entertainment industry.
- The innovation lab established through the partnership between Grup Mediapro and Google Cloud aims to develop AI-driven tools, specifically for content creation, delivery, and management in broadcasting and production, using Google's advanced AI models.
- Google's Gemini AI models, integrated into the collaboration, offer powerful generative capabilities, facilitating content generation, script assistance, and intelligent media analysis within Mediapro's media environment.
- In the new platform being developed, artificial intelligence will generate images and videos, and personalized assistants will be featured to cater to the needs of creators, positioning them at the center of decision-making.
- The platform, developed within a private, secure cloud environment, ensures the highest level of data protection, and its automatic content tagging leads to intelligent archiving for efficient content management and enhancement.
- The collaboration between Grup Mediapro and Google Cloud will leverage Google's AI expertise and Mediapro's industry knowledge, pushing the boundaries of innovation in the media technology sector, where generative AI enhances creativity, simplifies production, and opens new avenues for audience engagement in the entertainment sector.
