Meitu Reports 71% Net Profit Surge in H1 2025, Driven by AI and Global Expansion
Meitu, a leading global tech company, has reported impressive growth in the first half of the year. The company's net profit surged by 71% year over year to RMB 470 million ($65 million), driven by a 12.3% increase in revenue to RMB 1.8 billion ($251 million).
AI features now feature in 90% of its products, enhancing user experience and driving engagement. This is reflected in the company's global monthly active users, which reached 280 million, up 8.5% year over year.
Meitu's expansion into Southeast Asia has been particularly notable. The region now contributes 61.8% of total revenue, with paying subscribers accounting for a significant portion of this growth. The company's core imaging and design products remain its primary revenue drivers, contributing over 74% of total revenue.
Meitu's user base has also become more global. Users outside mainland China grew by 15.3% to account for 35% of the total monthly active users. The company's paying subscribers increased by 42% to 15.4 million, generating RMB 15.4 million ($2.14 million).
Meitu's latest innovation, RoboNeo, an AI agent for creative imaging, has been a hit with users. It quickly surpassed 1 million monthly active users, demonstrating the company's ability to stay at the forefront of AI trends.
Meitu's strong performance in the first half of the year is a testament to its innovative approach to imaging technology and its successful expansion into new markets. With AI integration, global user growth, and successful new product launches, Meitu is well-positioned for continued success.
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