Meta Facing Legal Setback in Europe; NBCUniversal, Spotify & Amazon Ads Form Strategic Alliances
Meta faces a legal setback in Europe as a Dutch court rules against its personalized timeline practice, while Spotify and Amazon Ads join forces for targeted advertising. Meanwhile, NBCUniversal explores new strategies for sports rights monetization.
The Dutch court's ruling, which Meta plans to appeal, orders the tech giant to redesign Facebook and Instagram, providing users with an easy opt-out from personalized timelines. This decision comes amidst growing concerns that Meta's current practice breaches the EU's Digital Services Act, labeling it a 'dark pattern'.
In a separate development, NBCUniversal's decision to revive NBCSN could be a strategic move to monetize sports rights beyond Peacock. The company has finalized a multi-year carriage agreement with YouTube TV, ensuring access to its full portfolio of broadcast and cable channels. This partnership also allows for sharper audience targeting and full-funnel measurement using Amazon's consumer data.
Spotify has also expanded its advertising reach by partnering with Amazon Ads. The agreement integrates Spotify's audio and video inventory into Amazon's demand-side platform (DSP), giving advertisers access to Spotify's 696 million monthly users. The partnership includes expanded content availability on standard YouTube and the relaunch of NBC Sports Network (NBCSN).
Meta has been given a two-week deadline to comply with the Dutch court's order. The company has announced plans to appeal the ruling. Meanwhile, NBCUniversal's strategic moves in sports rights and Spotify's advertising partnership with Amazon Ads highlight the evolving landscape of media and technology.
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