Microsoft's AI technology now integrated on Samsung TVs and displays: an exploration of its functionality
Microsoft's Copilot AI is making a significant leap from digital assistant to real companion, thanks to its integration into Samsung's latest range of 2025 TVs and smart monitors. This groundbreaking partnership aims to revolutionise the user experience, making it more personalised, intuitive, and fun.
The new Copilot features, currently being rolled out in waves to users in the United States, the United Kingdom, and Canada, are designed to transform Copilot beyond its current capabilities. With Copilot, users can now access next-gen capabilities via a voice command or a click of the remote.
One of the standout features is the Copilot Appearance, which gives the AI an expressive face that reacts and speaks during conversations, similar to Google's Circle to Search. This feature is still in its early stages, but it promises to provide significant improvements to the technology used in streaming services like Netflix.
The integration of Copilot AI mimics the setup we already have on mobile devices, allowing users to search, learn, and engage with content directly from their TV. Copilot can be accessed in Samsung TVs via the Samsung Tizen OS home, Samsung Daily+, and Click to Search.
Copilot's most exciting feature, however, might be its ability to run a thorough search on the web about anything visible on the screen without leaving the page. This feature, designed to make it easy to quickly get what you need, is set to make a significant impact on the way we consume content on our TVs.
Samsung's integration of Copilot AI is part of its mission to provide more personalised and intelligent features on screen with Samsung Vision AI. This partnership builds on Samsung Daily+'s capabilities, acting as the company's lifestyle hub across entertainment, food, wellness, and more.
Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics, is the driving force behind this integration. Samsung's partnership with Microsoft marks a new standard for AI-powered screens, setting the stage for a future where our TVs and smart monitors become more than just screens—they become our real friends and companions.
In a recent statement, Microsoft's AI CEO, Mustafa Suleyman, expressed his vision to transform Copilot into more than just a digital assistant. He plans to turn it into a real friend and companion, making it fun and easy to quickly get what you need through tailored experiences, whether you're learning something new, enjoying entertainment, tackling everyday tasks, or more.
Samsung and LG announced earlier this year that Microsoft's Copilot AI would be coming to their TVs and smart monitors. This partnership is part of Samsung's mission to make the user experience richer and more intuitive, setting a new standard for AI-powered screens and paving the way for a more personalised and intelligent future of television and smart monitor technology.
