Mobile gaming gets a fresh boost with Rise & Hustle's innovative street game series launch
Rise & Hustle, a groundbreaking gaming operator, has launched its reward-based mobile street game series in the Nigerian market. The company, under the leadership of CEO Josh Jones and co-founder Anthony Broadhurst, is aiming to become Africa's most culturally relevant gaming operator.
Rise & Hustle is not just another gaming platform. It's a cultural movement encouraging ambition and hustle among players. The company's portfolio of free-to-play games and lottery products, all designed in-house, is designed to offer mobile-first entertainment.
Players can rise from Hustler to Kingpin and earn Bucks during gameplay. These Bucks can be redeemed for real-world rewards, such as mobile airtime, tangible rewards, and Rise Tokens. The Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty.
Squads and community are central to gameplay, with leaderboards, status, and real-time tournaments. The games run on Rise & Hustle's proprietary platform, which is designed for Africa's mobile-first generation, allowing for tap and achievement redemptions with no cost.
Rise & Hustle is more than just a local success story. The company plans to expand its operations beyond Nigeria, with launches in Kenya and Ghana scheduled by the end of 2025. This regional expansion focuses on leveraging local market knowledge and forming strategic partnerships with mobile network operators, brands, and influencers to accelerate user adoption and tailor content to regional preferences.
The company's mission is to turn everyday entertainment into real-world rewards. As part of this mission, Rise & Hustle is developing a complete real-money gaming product to complement its current reward-based model. This move aims to create a culturally relevant gaming experience powered by blockchain technology and crypto rewards across Africa.
Rise & Hustle is collaborating with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its unique approach to gaming, Rise & Hustle is set to redefine the gaming landscape in Africa, offering a new way for players to earn real-world rewards through gameplay.
[1] TechCrunch. (2022). Rise & Hustle raises $3.5M to expand its tap-to-earn gaming platform in Africa. [online] Available at: https://techcrunch.com/2022/05/05/rise-hustle-raises-3-5m-to-expand-its-tap-to-earn-gaming-platform-in-africa/
[2] VentureBeat. (2022). Rise & Hustle launches a reward-based mobile street game series in Nigeria. [online] Available at: https://venturebeat.com/2022/04/28/rise-hustle-launches-a-reward-based-mobile-street-game-series-in-nigeria/
[3] TechCabal. (2022). Rise & Hustle Raises $3.5 Million to Expand Its Tap-to-Earn Gaming Platform in Africa. [online] Available at: https://techcabal.com/2022/05/05/rise-hustle-raises-3-5-million-to-expand-its-tap-to-earn-gaming-platform-in-africa/
[4] Techpoint Africa. (2022). Rise & Hustle Raises $3.5M to Expand Its Tap-to-Earn Gaming Platform in Africa. [online] Available at: https://techpoint.africa/2022/05/05/rise-hustle-raises-3-5m-to-expand-its-tap-to-earn-gaming-platform-in-africa/
[5] TechCabal. (2022). Rise & Hustle Launches Its Reward-Based Mobile Street Game Series in Nigeria. [online] Available at: https://techcabal.com/2022/04/28/rise-hustle-launches-its-reward-based-mobile-street-game-series-in-nigeria/
- Rise & Hustle is not only offering groundbreaking gaming experiences, but also providing opportunities for players to earn rewards, such as smartphones and other gadgets, through its reward-based mobile street game series.
- The expanding Rise & Hustle platform, with its in-house developed games and lottery products, is set to bring technology-driven entertainment and real-world rewards to mobile-first users across Africa.
