More than seven out every ten motorcycles on Mexican roads are Italikas.
Italika: Mexico's Leading Motorcycle Brand
In the bustling landscape of Mexico's motorcycle market, one name stands out - Italika. According to recent statistics, 7 out of 10 motorcycles sold in Mexico are Italika, making it the dominant player in the industry.
This success story began in 2004 when Italika was founded by Grupo Salinas, a prominent Mexican conglomerate. The acquisition was aimed at strengthening Grupo Salinas' position in the stock market and expanding its commercial reach, although the exact date of the acquisition's completion is not specified.
Three years after its inception, Italika inaugurated its assembly plant in Toluca, known as Ensamblika. This strategic move enabled the brand to ramp up production and meet the growing demand for its motorcycles.
Fast forward to 2023, and Italika's production figures are nothing short of impressive. That year, they assembled 1,300,000 motorcycles, a testament to their ability to respond to high demand and adapt to customer needs. Since 2008, over 9 million units have been assembled by Italika in Mexico.
So, what's the secret behind Italika's popularity? Pricing and positioning have played a significant role. Italika quickly positioned itself as a leading option against international brands, offering an accessible means of transportation tailored to the Mexican market.
With the capacity to produce up to 4,500 units per day, Italika is churning out 72 motorcycles per hour. This high production rate reflects the brand's commitment to meeting the needs of its customers and maintaining its leading position in the stock market today.
In conclusion, Italika is more than just a motorcycle brand. It's a symbol of Mexican innovation, resilience, and adaptability in the face of growing demand. As it continues to grow and evolve, Italika remains committed to its goal of providing an affordable and reliable means of transportation for the Mexican market.
