Navigating the Path to Tech Product Success: Expert Insights from Delasport, a Trailblazer in the Tech Industry
Delasport, a leading B2B software company established in 2010, has been making waves in the industry by combining a customer-centric approach, personalization, and the integration of AI algorithms to achieve innovation, sustainable growth, and business stability.
A Customer-Centric and Localized Approach
Delasport prioritizes understanding unique market and partner needs by tailoring products to local regulations, player preferences, and business goals. For instance, in Brazil, they adapted their platform to support multiple payment methods, localized content, and regulatory requirements, ensuring smooth gameplay and seamless transactions. This bespoke, scalable solution approach enhances client competitiveness and loyalty, driving sustainable growth.
Flexibility and Agility in Technology
Their technology platform is designed for flexibility and rapid adaptation, key for innovation in dynamic markets and regulatory environments. Clear task management and strategic planning allow Delasport to meet tight deadlines while maintaining quality and compliance.
Integration of AI and Data-Driven Personalization
While Delasport doesn't explicitly describe their internal AI algorithms, insights from adjacent iGaming marketing practices show companies incorporate AI for content personalization, campaign testing, automation, and analysis. For example, they might use AI tools like ChatGPT for personalized newsletters and dynamic visuals, and employ AI-driven marketing stacks to optimize user engagement and conversion, evidencing how AI boosts personalization and operational efficiency.
Collaboration and Innovation Culture
Teamwork is emphasized as core to success, with R&D focused on refining user experience and fast adaptation. This internal culture supports continual innovation and business stability.
Key Features of Delasport's Technical Product
Delasport's technical product includes engagement tools like mini-games, tournaments, missions, achievements, level systems, and a virtual shop. The company also integrates AI-supported systems for complex processes like data analysis, pattern recognition, automation, and predictive modeling. Additionally, Delasport uses NLP algorithms for understanding, interpreting, and generating human language, especially for search functions.
Embracing AI for Risk Management
Delasport relies on algorithms like the Implied Probability Algorithm and Correlation Algorithm for precision, efficiency, and scalability in risk management and evaluation.
Regulatory Compliance and Auditing
Delasport's CEO, Oren Cohen Shwartz, emphasizes the shift from a product-centric to a customer-centric approach. The internal audit team analyzes product and service offerings regarding local legal requirements and reports deviations directly to the board.
Looking Beyond the Horizon
Delasport looks beyond its own industry for inspiration and has developed solutions based on proven success models from other industries. They also use VIXIO to continuously monitor changes in the regulatory landscape.
With offices in five countries, Delasport's system has horizontal scalability, allowing it to keep up with a partner's growth, regardless of the expansion speed. Their approach to product development involves gathering feedback from stakeholders, including customers, content providers, third-party partners, and end-users. Moreover, Delasport's platform uses real-time monitoring and intelligent detection to reliably identify fraud and suspicious activities.
Delasport provides annual training for all employees in areas such as anti-money laundering, cybersecurity, GDPR, and user activity integrity for all regulated markets. They also have established two committees - a compliance committee and an audit committee - that meet quarterly to monitor and enhance the quality standards of both departments.
Their system uses event-driven design with a Kafka stream for real asynchronous push data and is distributed across three availability zones for maximum fault tolerance. Delasport's microservices architecture allows for targeted fixes at the micro level without affecting the entire operation.
In summary, Delasport's model focuses on deep market understanding and bespoke solutions, powered by flexible, AI-assisted technology, to offer highly personalized user experiences that meet regulatory and client needs while enabling fast innovation and consistent business growth. Their approach balances technical agility and customer focus to ensure long-term stability in competitive B2B software markets. Other companies in the industry, like BetMakers, also show parallel strategies by leveraging AI-driven platforms to enable agile product innovation and personalized customer engagement, supporting rapid multi-brand expansion and enhanced market positioning.
- Delasport's focus on understanding local market needs extends to finance, as they tailor their products to support multiple payment methods and abide by regulatory requirements, demonstrating a customer-centric approach even in the realm of personal-finance.
- In the realm of disruptive technologies, Delasport employs artificial intelligence (AI) in their operations, using AI algorithms to enhance their offerings, such as AI-supported systems for data analysis and pattern recognition, and NLP algorithms for user search functions.
- To maintain business growth and sustainability, Delasport emphasizes the role of AI in investing by utilizing AI algorithms for risk management, like the Implied Probability Algorithm and Correlation Algorithm, ensuring precision, efficiency, and scalability.
- As technology continues to evolve, particularly in areas like data-and-cloud-computing and cybersecurity, Delasport prioritizes training and oversight, offering annual training for employees in areas such as cybersecurity, GDPR, and anti-money laundering, and establishing committees to monitor and improve quality standards.
