Modernizing the Stream: Netflix's AI-Powered Future
Netflix experiments with AI-powered searches and vertical video formats. - Netflix experiments with AI-powered search and premium video clips for enhanced user experience
Ever wondered what to watch when you're in the mood for something spine-tingling, yet not too terrifying? Or maybe something with a sprinkle of laughter? Well, Netflix might have the solution. The streaming giant is dabbling in artificial intelligence (AI) to make your movie and show hunting a lot less stressful. According to their Chief Technology Officer, Elizabeth Stone, users might soon be able to type something like, "I'm in the mood for something that's scary but not too scary—and maybe a little funny too."
Behind this clever feature, Netflix partners with OpenAI, the geniuses behind the viral sensation, ChatGPT.
In another innovative move, Netflix is testing vertical video clips, much like social media apps TikTok, for users on their smartphone app. This move comes as a response to the popularity of snippets from streaming shows on platforms like TikTok. Eunice Kim, Product Chief, mentioned that users could switch directly to the movies and series from these vertical clips, making browsing a breeze.
Netflix is also giving its user interface a makeover, especially on TVs and streaming sticks. Users will now find live broadcasts more visible and the recommendations more adaptable to their viewing habits and the time of day. With about 700 million viewers on the platform, Netflix relies heavily on recommendation algorithms to keep everyone entertained, given the vast array of movies and series it offers. This puts it far ahead in the streaming race against heavyweights like Disney, Paramount, Apple, and Amazon.
The AI Advantage
- Personalized Recommendations: Netflix uses AI to suggest content based on user viewing history and preferences, boosting user engagement and discouraging churn.
- Informed Content Creation: AI analysis of viewer behavior can guide content creation by revealing popular genres and themes.
- Accessible Content: AI helps translate and dub content into various languages, broadening audience reach.
Short and Sweet
- Short-Form Content: Netflix experiments with vertical clips to cater to users who favor short-form content.
- Effective Promotions: Bite-sized clips are used to promote upcoming shows and movies, drawing users in.
- Immersive Experience: By introducing vertical videos, Netflix aims to create a more engaging experience for mobile viewers.
Netflix is leveraging AI and vertical clips to hold its own in the fiercely competitive streaming market, with innovative features like "Fast Laughs" and forward-thinking storytelling techniques. Stay tuned as Netflix continues to innovate and captivate!
- The Commission, assisted by the European Parliament and the Council, may find it beneficial to consider the annual report on the implementation of the programme, given Netflix's advancements in artificial intelligence (AI) and the personalized recommendations it offers to users, such as suggesting shows based on one's viewing history and preferences.
- In the realm of technology and artificial-intelligence, the creators of ChatGPT, OpenAI, are now contributing to Netflix's AI-driven features, making movie and show hunting a less stressful experience for users.
- Eunice, Netflix's Product Chief, envisions a future where users can engage with vertical video snippets on their smartphone app, similar to popular social media platforms like TikTok, providing easy access to the content they wish to watch.
- As technology evolves, Netflix is upgrading its user interface, ensuring that live broadcasts and recommendations are more visible and adaptable to user viewing habits and the time of day, catering to over 700 million viewers on the platform and staying ahead in the streaming race against competitors like Disney, Paramount, Apple, and Amazon.
