New appointment announced for Porsche advisory MHP's China division - previous role unknown.
WELCOME TO THE NEW ERA AT MHP CHINA
** Benjy Hirth takes charge after a tough year for MHP**
The machinery is shifting at MHP China as Benjamin Hirth steps up as the new CEO, replacing Thomas Mooser on April 22, 2025. Hirth, a seasoned salespro from the automotive sector, joined MHP in 2022, bringing a fresh perspective to the table.
A Salesman's Ascension to the Top
Fresh off the ranks of Volkswagen China, Hirth has made his mark, excelling in customer service, logistics, and data security. With three years as the regional contact for Volkswagen under his belt, Hirth's deep-rooted connections within the Chinese auto industry could prove invaluable in driving MHP's growth ambitions.
Hirth's LinkedIn profile paints a picture of an upwardly mobile professional; he climbed the ranks at Nordpack before joining MHP as an account executive, eventually leading the sales division.
A Visionary at the Helm
In a statement, Hirth expressed his optimism for the future, stating, "The Chinese market is set to redefine the automotive industry for generations to come. In these uncertain financial times, it's essential to remain focused on our goal and proactively contribute to the digital evolution."
Thomas Mooser, MHP's former China CEO, has decided to move on, with plans to explore new opportunities within the organization. The details of his post-China role are yet to be announced.
MHP's Turbulent Journey
Last year proved challenging for MHP, with zero growth and a rocky start to 2025. Rumors of a partial sale of the 100% Porsche-owned subsidiary surfaced, but CEO Federico Magno and COO Markus Wambach dismissed these claims in closed-door meetings with employees.
While expanding in China could offer a potential solution, it might not be enough to combat MHP's challenges at home. Preliminary figures from the 2023 annual report suggest that MHP generated a consolidated revenue of 830 million euros, with profits of around 77 million euros. Unfortunately, figures for 2024 are still unavailable.
Despite the challenges, the future is ripe for innovation, and Hirth's appointment could be the catalyst MHP needs to turn the tide. Stay tuned for updates on MHP's journey in China!
- What are the developments in the Chinese market that Benjamin Hirth, the new CEO of MHP China, believes will redefine the automotive industry for generations to come?
- Despite his deep-rooted connections within the Chinese auto industry, is it likely that Benjamin Hirth, once a regional contact for Volkswagen, will be able to drive MHP's growth ambitions?
- In light of MHP's recent financial struggles, what steps must the company take to proactively contribute to the digital evolution, according to Benjamin Hirth, the new CEO of MHP China?
- As MHP moves forward with its new CEO, what plans does Thomas Mooser, the former China CEO, have for his future within the organization?
