New Hires Fill CCO and CPO Roles in Kettle Corporation as Company Reveals Sharp 41% Revenue Expansion
Refresh: A New Era at Kettle: Camille Imbert, Jess Mireau Take the Helm
Buoyed by success with heavy-hitters like Apple, T-Mobile, and e.l.f. Beauty, digital-focused creators Kettle have shaken things up at the top. In an exclusive reveal, ADWEEK reports the appointment of long-timer creative powerhouse, Camille Imbert, as the new Chief Creative Officer, and Jess Mireau, fresh from co:collective, as the Chief Product Officer. With these moves, the ambitious team forms Kettle's pioneering all-woman C-suite.
According to the agency's CEO, Lauren Kushner, Imbert and Mireau join the already formidable leadership roster consisting of Managing Director Adam Levitt, Head of Finance and Operations Barbara Nicotera, and Founder and Creative Chair Olivier Peyre.
This strategic restructuring will solidify leadership over Kettle's core services amidst the agency's growth spurt. In 2024, the agency reported a 41% increase in net revenue compared to the previous year, propelled by organic growth and new client partnerships like Warby Parker, Robinhood, Mailchimp, Legal Aid Society, and German toy brand Stapelstein.
Kettle specializes in digital brand experiences, encompassing websites, apps, campaigns, and content. The team's unique blend of product-led and story-led strategies allows them to deliver exceptional, emotionally resonant work that isn't just functional but meaningful.
"We're crafting the future of digital," Kushner shared with ADWEEK, "The most impactful experiences transcend functionality; they are crafted with empathy for the user on the other side of the screen."
In the Simmer
Operating under the Code and Theory Network, Kettle benefits from shared engineering and technology resources across the network, while retaining creative and operational autonomy. Imbert's recent work for e.l.f. Beauty encapsulates Kettle's approach, including a site redesign that leveraged storytelling, art direction, and motion graphics, earning two Webby Awards. Kettle continues to shape e.l.f.'s e-commerce and app experiences with exciting new features on the horizon.
New clients often find Kettle via formal pitches, referrals, or through marketers hopping aboard when they join new brands. Kushner noted that the agency fosters trust, integrates seamlessly into clients' businesses, and strives to deliver results quickly while maintaining a user-centric approach.
Kettle boasts an impressively low employee turnover rate of below 3% over the past two years, with many staying on for five to ten years, well above the average industry tenure.
Looking Ahead
Kettle's future plans involve cultivating deeper relationships with existing clients, supporting internal experimentation, and attracting more B2C brands in search of "premium, highly personalized digital experiences." As Kushner put it, "We want to keep excelling at what we do best—building personal, high-impact experiences tailored just for you."
[1] "Kettle Appoints Camille Imbert as Chief Creative Officer" - PR Newswire[4] "Jess Mireau Joins Kettle as Chief Product Officer" - Adweek[5] "All-Women C-Suite: Kettle Taps Camille Imbert, Jess Mireau as First CCO and CPO" - The Drum
- With the addition of Camille Imbert as the Chief Creative Officer and Jess Mireau as the Chief Product Officer, Kettle's ambitious team has formed an all-woman C-suite.
- This strategic restructuring aims to solidify leadership over Kettle's core services, as the agency experiences growth, evidenced by a 41% increase in net revenue in 2024.
- The technology network, Code and Theory, provides Kettle with shared engineering and technology resources, allowing them to maintain creative and operational autonomy.
- Kettle's low employee turnover rate of below 3% over the past two years is notable, with many employees staying on for five to ten years, significantly surpassing the average industry tenure.
- Kettle plans to deepen relationships with existing clients, support internal experimentation, and attract more B2C brands seeking "premium, highly personalized digital experiences."
