Radically Honest Guide to Being a B Corp: The Case of Way2Global
An Unfiltered Look at the Rewards and Responsibilities
Pioneering Openness in Sustainable Financial Disclosures: Way2Global
2-minute read
No- Bullshit Version: This isn't a flowery corporate brochure; we're taking a brutally honest look at the benefits and impact goals for companies that embrace the B Corp philosophy. For our purposes, we'll use Way2Global, a Milan-based translation services company, as our example, even though we didn't find specifics about them in our research.
Let's Get Real: The Perks of Truthfulness
First off, B Corp wannabes like Way2Global don't shy away from accountability and openness. Transparency, a central tenet of the B Corp movement, has been part of their strategy for several years now. Since 2021, for instance, they've published an integrated report and even joined the ranks of early adopters in Italy using the new VSME standards for voluntary sustainability reporting by micro and small businesses.
So what's the deal? Laura Gori, the company's founder and CEO, breaks it down: "Collecting data and information forces a thorough evaluation of business practices, helping you identify areas for improvement and better strategies. It cuts costs, boosts operational efficiency, and improves resilience. Plus, it strengthens your company's rep, making it easier to secure financing."
Now, they're experimenting with measuring new B Corp standards. That's some next-level shit.
The Meat and Potatoes: Impact Goals
Way2Global ain't just talk. They're paving the way for sustainability—both in the company and its relationship with clients. They're also focusing on some chi-chi impact goals for their 2024 integrated report. One of them? Facilitating sustainable communication.Get it? They're all about translating sustainability reports to promote this mindset across their client markets.
Another goal is employee happiness. With the "Anywhere Office" project, they've let go of traditional office boundaries, giving the team flexibility in managing work locations and hours.
The Environmental Front: Going Green
On the environmental side, Way2Global was amongst the first sixty companies to join CO2alizione Italia, aiming for carbon neutrality in their business objectives. They're not just measuring and offsetting their greenhouse gas emissions, but they've also involved employees in energy efficiency, sustainable mobility, and circular economy practices. They've extended this green mission to their entire value chain (about 80 people, including translators, interpreters, and proofreaders) and their suppliers and providers—encouraging them to adopt their eco-friendly policies.
They're also running Way2Academy, an open education project designed to transform AI technology into a human-friendly tool, rather than a threat.
TL;DR: If Way2Global (or other B Corp-style companies) play their cards right, transparency and impact goals can spectacularly benefit them by boosting their reputation, attracting like-minded employees, securing sustainable investments, enhancing operations, and ultimately contributing to a more eco-friendly and equitable corporate landscape. That's a win-win for everyone. Now, let's get out there and make a difference!
The science of environmental-science plays a significant role in Way2Global's business strategy, as they aim for carbon neutrality and promote sustainable practices within their value chain. This focus on climate-change is included in their impact goals, such as facilitating sustainable communication and encouraging adherence to eco-friendly policies among employees, translators, interpreters, and proofreaders.
Finance also plays a crucial part, as Way2Global believes that transparency and data collection can help reduce costs, boost operational efficiency, and improve resilience, ultimately making it easier to secure financing for their mission.
Technology, particularly AI technology, is utilized by Way2Global in their initiative Way2Academy, where they seek to transform AI into a human-friendly tool rather than a threat. This denotes a creative and forward-thinking approach to technology within the business environment.
