Playtech Projects €90 Million EBITDA as Business-to-Business Strategy Progresses
Playtech Remains Optimistic Despite Challenges in Brazil and Colombia
Playtech, a leading provider of online gaming solutions, is pressing forward with its growth strategy for the second half of 2025, despite facing challenges in Brazil and Colombia. The company's leadership remains optimistic about executing its strategy, believing that these challenges will ultimately be overcome and drive growth.
The company's strategy for the second half of the year centres on increased investment, particularly in expanding its B2B operations in key markets such as the US and Mexico. Playtech has reported strong revenue growth in these regions, especially in Live, Casino, and Platform services. The company is focusing on the US market, continuing its expansion after entering in 2021, while leveraging strategic partnerships to strengthen its position.
This shift follows Playtech's strategic pivot marked by the €2.3 billion sale of its Italian business Snaitech earlier in 2025, which freed up capital for further investments.
However, regulatory challenges in Brazil and Colombia have created headwinds for Playtech’s performance in these markets. Brazil's transition to a regulated gambling market has introduced new uncertainties, and Colombia implemented a temporary VAT charge that could negatively impact revenue in the short term.
Despite such regional regulatory issues, Playtech remains optimistic about its growth trajectory. The company is balancing these challenges with strong performances in other markets and continuing to allocate capital to sustainable growth areas.
The strategy includes a focus on enhancing tech offerings, increasing wallet share among existing partners, and scaling more efficiently. Playtech is also focusing on investing in the US and Brazil for future growth.
The update notes that there are exciting growth opportunities ahead for Playtech. The company continues to operate as a predominantly pure-play B2B business.
Playtech's Q1 performance was affected by these challenges, but the company is confident that its strategy will lead to a strong recovery in the coming months. The company will release its full H1 financials on 11 September.
Playtech plans to intensify its technological investments, aiming to improve its offerings, secure wallet share, and operate more efficiently, as part of its growth strategy for the second half of 2025. Concurrently, the company is focusing on expanding in the US and Brazil markets, despite facing regulatory challenges in these regions.
