Podcast on WardsAuto: Discussion with Infotainment Pioneer LG Vehicle Solutions About the Auto Market
The in-vehicle infotainment (IVI) market is on an exciting growth trajectory, driven by consumer demand for enhanced in-cabin experiences and the integration of advanced technologies such as software-defined vehicles (SDVs), AI, connectivity, and seamless content delivery.
According to industry projections, the IVI market is set to expand significantly, with a projected Compound Annual Growth Rate (CAGR) of 11.6% from 2023 to 2028, reaching a value of $28.3 billion by 2028.
Amidst this growing market, South Korean multinational electronics company, LG, stands as the current leader. LG's Automotive Content Platform (ACP) powered by webOS integrates home entertainment experiences into vehicles, transforming the in-cabin environment into a connected and content-centric space.
LG's dominance in the market is evident, with the company holding a 24.4% share in global telematics as of 2025. This strong position is due to LG's strategic approach, which includes vertical integration—expanding from lithium-ion battery supply through joint ventures to cross-domain controllers using Qualcomm Snapdragon Ride Flex SoC. This integration supports hardware-software synergy, reducing complexity in smart, software-defined vehicles.
LG's innovative introduction of IoT-NTN technology, facilitating reliable satellite-terrestrial connectivity, is also crucial for infotainment functionality in remote or challenging environments.
At IAA Mobility 2025, LG plans to unveil new strategic content partnerships that will expand its Automotive Content Ecosystem, enhancing in-vehicle entertainment and communication. This move positions LG to lead not only in hardware and connectivity but also as a pioneer integrating digital entertainment into vehicles, thus shaping the future growth trajectory of IVI systems aligned with SDV evolution.
Financially, LG's Vehicle Solution division shows strong revenue and profit growth, reinforced by a significant order backlog (KRW 100 trillion), highlighting sound execution of its infotainment and automotive solutions strategy.
In a recent WardsAuto podcast, host David Kiley and LG Vehicle Solutions leader, Valentin Janiaut, discussed the infotainment platform market's future. The conversation focused on LG's role in the market, its strategic initiatives, and the challenges facing the industry.
The IVI market's growth is expected to be driven by increasing demand for advanced in-car technologies, making it a major focus for automakers in the coming years. As the market leader, LG is well-positioned to continue shaping the future of in-vehicle infotainment.
The financial success of LG's Vehicle Solution division, with its significant order backlog, underscores the potential profitability of the in-vehicle infotainment (IVI) market, particularly in the automotive industry. The strategic integration of technologies such as IoT-NTN, artificial intelligence, and software-defined vehicles (SDVs) by companies like LG is crucial for the future of finance and transportation sectors, as they aim to dominate the IVI market.
