Prices for numerous GPUs remain inflated by approximately 50% beyond their original manufacturer suggested retail prices, with Nvidia's RTX 5090 and 5080 models being the most severely affected.
In the ever-evolving world of technology, the market for graphics cards (GPUs) has been a subject of interest for many. A recent report by Gamers Nexus, summarized in a YouTube video from June 2025, sheds light on the current trends in GPU pricing and availability.
The report analysed 420 listings of current-generation GPUs from Amazon, Newegg, and Best Buy, reflecting U.S. pricing only. The findings reveal that while most GPUs are priced close to their Manufacturer Suggested Retail Price (MSRP) or above, there are exceptions.
For instance, the AMD Radeon RX 7900 XT, with an MSRP of $900, often sells around $700, offering a lower price compared to its MSRP. On the other hand, high-end GPUs like the NVIDIA RTX 4090, with an MSRP of $1,600, consistently sell for prices $150 or more above the launch price, indicating a significant price premium.
The upcoming NVIDIA RTX 5090 is expected to maintain this trend, with prices anticipated to exceed $2,500, far above its rumoured $2,760 MSRP. This premium is largely due to the RTX 5090's specialized uses in AI and high-end VR gaming.
Other GPUs, such as some mid-range AMD Radeon cards, have seen price reductions due to stock constraints, but they tend to hover around MSRP, sometimes even slightly below for certain models.
It's important to note that the availability of GPUs like the RTX 5070, RTX 5090, RTX 5080, Intel Arc B580, and B570, as well as the pricing of Gunnir's listings, were not discussed in the report.
The data provided in the report suggests that MSRP or launch pricing cannot be relied upon to determine the actual value of current-generation GPUs in the long run. If you are in the market for a current-generation graphics card, you should expect to pay more than the MSRP.
The cause of the high prices and lack of availability of current-generation GPUs remains uncertain, with speculation pointing towards manufacturers, board partners, or buyers. AMD has claimed that cards will be available from multiple vendors at $549/$599 (excluding region-specific tariffs and/or taxes), but this contradicts the observed pricing.
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The report also highlighted that the figures shown are likely to change due to rapidly evolving pricing and stock data, as stated by Stephen Burke, EIC and host of Gamers Nexus. The average available price for GPUs is about 28% higher than MSRP, or a $134 premium. Furthermore, the average markup for 8GB GPUs is around 15%, while mid-range GPUs (priced between $400 and $800) get an average markup of 25%.
In conclusion, the current GPU market shows a trend of high-end NVIDIA cards commanding premiums due to their performance and VRAM advantages, while AMD cards sometimes offer better value with occasional discounts. However, it's crucial to remain vigilant as the market continues to evolve.
Here are two sentences that incorporate the given words and follow from the provided text:
- Despite the market's interest in graphics cards (GPUs), the Gamers Nexus report suggests that smartphone prices might be more predictable, given their smaller margins compared to current-gen GPUs.
- In the same report, it was noted that the lower price of the AMD Radeon RX 7900 XT compared to its MSRP could be a stepping stone towards making smartphones and other gadgets more affordable.
