Projected Pro AV Industry Revenue Growth up to 2030, according to AVIXA.
The Pro AV industry, a key player in the experience economy, continues to thrive and evolve. With audiences engaged on both digital platforms and in-person, corporate events are now viewed as capturable and shareable content, leading companies to invest heavily in AV solutions.
According to the IOTA report, a comprehensive analysis of the Pro AV market, standalone software, especially AI-powered tools, is the fastest-growing category for Pro AV products. This rise shows the growing interest among enterprises in developing video content creation capabilities.
The Asia-Pacific region, and particularly India, remains the engine of Pro AV growth. The increase in infrastructure investment and a growing need for immersive technology-enabled experiences have contributed to India's rise as the lead performer in the APAC region. Other regions experiencing high growth are the Middle East and Latin America.
From an AV solutions perspective, conferencing and collaboration tech still leads, but security/surveillance, and broadcast AV are rapidly climbing the ranks. Broadcast AV has now become the second largest solution area behind conferencing and collaboration technologies. Market drivers for AV over IP include operation efficiency, cost reduction, and immersive experiences. AV over IP is now a mainstream aspect of AV installations, enabling content distribution and system control via IP networks.
Software and cloud are increasingly central to AV operations, enabling remote management and scalability. This allows for the creation of hybrid workspaces, a response to the hybrid workplace trend that is shaping and driving demand in the Pro AV industry.
The corporate sector continues to be the largest buyer segment for Pro AV, but its growth is slowing. However, government, military and energy, and utilities are all accelerating as buyer segments for Pro AV. This shift indicates a broader adoption of AV technology across various sectors.
Despite the revised growth rate of 3.9%, due to macroeconomic pressures, the Pro AV industry is expected to outpace the global GDP growth by 0.8 percentage points. The industry is forecasted to have an increase of $70 billion over the next five years, growing from $332 billion in 2025 to $402 billion by 2030.
Sean Wargo, VP of market insight at AVIXA, stated that the Pro AV industry remains well positioned for long-term success. Strategic investment in emerging technologies, regional diversification, and cross-industry collaborations will be key to unlocking more opportunities in the future.
One such emerging technology is XR, which is gaining traction in entertainment, retail, and education. AI is enhancing system intelligence, aiding in design, programming, and labor augmentation. These advancements promise to revolutionise the Pro AV industry, making it an exciting space to watch in the coming years.
