Prolight + Sound 2026 Unveils Innovative Idea Over Three-Day Period
ProLight + Sound, the renowned global entertainment technology show, is undergoing a significant repositioning strategy for its 2026 event. The three-day event, taking place from Tuesday, 24 to Thursday, 26 March 2026, at the Frankfurt exhibition grounds, aims to provide a more dynamic and concentrated experience for exhibitors and visitors alike.
The repositioning strategy focuses on making the event more agile and relevant to European stakeholders. By redesigning it into a three-day concentrated showcase, ProLight + Sound 2026 seeks to strengthen its market position in Europe and enhance value for participants.
The event will continue to spotlight the latest advancements in global entertainment technology across several key sectors, including lighting technology, audio equipment, stage technology, media technology, and event technology. These fields remain central to the event’s identity as the “Global Entertainment Technology Show,” with a particular emphasis on innovation and integration within the entertainment and event industries.
In the ProLight area, new partnerships with leading industry figures will be formed. Special shows, demonstrations, and keynote presentations will be featured to showcase developments in professional lighting technology. Meanwhile, the ProAudio area will highlight topics such as live sound reinforcement, AoIP solutions, microphones, and recording technologies.
For theatre professionals, the ProStage area will offer practical formats like panels, workshops, and case studies focusing on scenography, lighting control, stage technology, and automation. The ProAudio College, Theatre College, and Camera College will share their practical expertise, with the subject of green touring also being examined in detail.
To create a festival atmosphere in the middle of the trade fair, the Live Sound Arena will feature a curated program of live acts. The Live Sound Arena in the outdoor area will also be used to showcase modern PA systems.
A variety of practical activities will allow visitors to experience technology first-hand, test products, and exchange ideas directly with manufacturers in the ProStage area. Networking opportunities such as the Business Club, the Hosted Buyer Programme, and the Community Night will facilitate targeted interaction between decision-makers and trade visitors.
The Community Night will offer an opportunity for all participants to network, celebrate, and engage in stimulating conversations. The supporting program covers current industry topics, with a focus on sustainability, artificial intelligence, event security, and ethical and social issues such as data protection, AI agents, and environmentally friendly practices in the events industry.
ProLight + Sound 2026 is expanding its profile as a European platform for the live entertainment community, aiming to further strengthen its relevance in Europe. With its new three-day schedule, the event promises to deliver an unparalleled experience for all attendees.
The repositioning strategy of ProLight + Sound 2026 includes a stronger focus on European stakeholders and a transformation into a three-day concentrated showcase, enabling the event to enhance its market position and provide greater value by showcasing the latest advancements in various technology sectors, such as lighting technology, audio technology, stage technology, and event technology.
During the event, the ProLight area will form new partnerships with industry figures and host special shows, demonstrations, and keynote presentations to showcase advancements in professional lighting technology, while the ProAudio area will spotlight topics like live sound reinforcement, AoIP solutions, microphones, and recording technologies.
