Reddit expands publishing possibilities with the introduction of Pro tools and improved link viewing features
Reddit, the popular social news aggregation and discussion platform, has initiated a significant step forward in its mission to become a leading platform for news distribution and discussion, announcing a beta test for its new suite of tools designed specifically for publishers.
The beta test, which commenced on September 10, 2025, is open to a global community of publishers through an application process within Reddit Pro. Notable participants from the alpha testing phase in 2026 include The Atlantic, The Hill, NBC News, and The Associated Press.
The publisher tools initiative aligns with Reddit's goal of making the platform 'a go-to place for distribution and discussion of real, human perspectives surrounding the latest headlines.' The tools are designed for media outlets to effectively share and monitor content across Reddit's daily active user base of over 110 million unique visitors.
The primary functionalities of the publisher-focused toolkit include:
- Article insights: This feature allows publishers to track their stories on Reddit, identify specific communities, and monitor metrics like views, upvotes, and clicks.
- Auto import feature: This functionality enables publishers to sync RSS feeds and automatically import articles to Reddit Pro for instant sharing.
- AI-powered community recommendations: These recommendations suggest optimal posting locations to ensure articles reach appropriate audiences and generate meaningful conversations.
The tools are available within an 'all new Links tab' inside Reddit Pro, a free-to-use toolset for organic business growth. Early testing partners have documented substantial results from Reddit Pro implementation, with The Hill reporting a rise in social media traffic to its site and becoming Reddit's top social referral traffic source.
The improved article reading experience within Reddit's mobile application is another significant addition. Users can now access articles directly in the app and swipe up to view comments and join conversations without leaving the platform.
Reddit is also demonstrating the tools at the Online News Association Conference in New Orleans from September 10-13, 2025. In addition, Reddit Training Camp, featuring hands-on training sessions and fireside chats with publishers actively using Reddit for audience growth, is being hosted in Reddit's conference lounge.
The tools' emphasis on organic engagement aligns with Reddit's community standards while providing publishers with data-driven insights for strategic decision-making. The growing influence of Reddit in digital marketing reflects changing consumer behavior patterns, with the platform establishing itself as a verification source for product information.
As media organizations face shifts in traditional traffic sources, Reddit is becoming increasingly valuable for SEO and organic growth. The tools' launch occurs as part of Reddit's broader business strategy expansion throughout 2025, including the introduction of Dynamic Product Ads for e-commerce, Custom Audience API capabilities, and enhanced position as a content source for artificial intelligence platforms.
The beta test aims to serve publishers globally by next year, with eligible signups expecting acceptance within 1-3 weeks on a rolling basis. Reddit has plans for additional functionality to make the platform easier to use for publications, editors, and reporters. The tools represent the first step in Reddit's plans to empower publishers to engage more deeply on Reddit.
