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Retail chain 12storeez suffers a 48 million ruble financial loss due to hacking incident

Business Quarter report: Closure of offices led to a loss of 23 million rubles, with stores losing around 20 million rubles due to unsold goods during a two-day shutdown in Ekaterinburg.

Online retailer 12storeez suffers a significant financial loss of 48 million rubles following a...
Online retailer 12storeez suffers a significant financial loss of 48 million rubles following a cyberattack.

Retail chain 12storeez suffers a 48 million ruble financial loss due to hacking incident

In a recent cybersecurity incident, the Ural-rooted brand 12storeez fell victim to a hacker attack in June. The attackers demanded a ransom of 20 million rubles in cryptocurrency, but the current status of the data decryption and negotiations with the scammers remains unclear.

According to reports, the hackers gained access to the system due to the lack of two-factor authentication. A significant vulnerability in the brand's protection was also external access to services through which 12storeez employees interacted with partners. Interestingly, the hacking programs used were only available in Russian, according to the brand's message.

The attack resulted in a significant financial loss for the brand, with 23 million rubles lost due to office downtime and over 20 million rubles due to missed sales in stores over two days. In addition to the ransom demand, 5 million rubles were spent on legal and cybersecurity experts to address the situation.

Despite the recent setback, the expansion of 12 STOREEZ is still underway. The brand is planning to open a boutique in Kuwait, although no details are given about the cost of the setup. It is not specified whether any additional measures have been taken to secure the brand's systems following the attack.

This incident serves as a reminder of the increasing threats posed by cyberattacks to businesses, particularly those in the retail sector. To prevent such incidents, it is crucial for brands to implement robust security measures, including two-factor authentication and regular system checks. Additionally, partnerships with reputable cybersecurity experts can provide valuable assistance in maintaining the security of sensitive data.

For more information on how clothing brands typically get targeted by cyberattacks and best practices for post-attack security measures, it is recommended to consult official company statements, cybersecurity news outlets, or incident databases. By staying informed and vigilant, businesses can better protect themselves from the harmful effects of cybercrime.

  1. The incident involving the Ural-rooted brand 12storeez, which suffered a cybersecurity breach in June, underscores the importance of robust cybersecurity measures in the retail sector.
  2. Amidst plans for expansion, 12 STOREEZ should consider implementing stringent cybersecurity measures beyond two-factor authentication, such as regular system checks and partnerships with reputable cybersecurity experts, to safeguard against future cyberattacks.

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