Revealing Agency-Level AI and Developments in Test Automation Expected at IBC202 Conference
Witbe, a leading provider of video quality assurance solutions, is set to showcase its latest innovation at the International Broadcasting Convention (IBC) in Amsterdam from September 12 to 15, 2025. The highlight of Witbe's exhibition will be the Agentic AI solution, a revolutionary tool designed to automate the entire quality assurance (QA) testing lifecycle for modern streaming and video applications [1].
A Comprehensive Testing and Monitoring Solution
The Virtual NOC, an advanced, collaborative workspace, will also be on display. This solution enables broadcasters and service providers to remotely test, monitor, and troubleshoot across real devices, from legacy set-top boxes to the latest smart TVs and apps [2]. The Virtual NOC, accessible from any web browser, provides real-time user experience insights through an intuitive mosaic view, customizable dashboards, and scenario automation [3].
Witbe's new interface for the Virtual NOC is designed for true collaboration, allowing teams to tailor their workspace, filter devices, create clusters on the fly, and record video clips during testing or live operations [4]. Additionally, the Virtual NOC supports single sign-on, unlimited users, and granular permissions, promoting efficient collaboration among QA, engineering, and operations teams [5].
The Power of Autonomous AI Agents
At the heart of the Agentic AI solution are autonomous AI agents that perform various tasks in the QA testing process. The Designer Agent automatically generates structured, goal-oriented test plans from natural language prompts, Jira user stories, or legacy scripts, incorporating ISTQB-grade acceptance criteria and KPIs [1].
The Runner Agent executes self-discovering, adaptive tests that dynamically navigate apps, handle unexpected UI changes, and require no scripting, manual updates, or app pre-training [1]. The Analyst Agent performs autonomous error classification by identifying issues such as crashes, playback failures, network errors, and DRM failures, comparing results with historical data and continuously improving accuracy through feedback [1].
Benefits for the Video Service Industry
The benefits of Witbe's Agentic AI solution are numerous. It dramatically reduces manual effort, is highly adaptable to UI and service changes, and allows for the efficient execution of thousands of end-to-end tests [6]. This leads to faster problem detection and resolution, improved Quality of Experience (QoE), and the capacity to keep pace with the rapid evolution and complexity of today's streaming services [6].
Witbe has partnered with TAG Video Systems to deliver true source-to-screen monitoring, combining real-device quality automation with real-time content matching and latency measurement [7]. This integration, proven during the 2025 Super Bowl, bridges the gap between network-level delivery and on-screen performance, helping QA, engineering, and operations teams detect and resolve issues faster [7].
Other Witbe Solutions on Display
In addition to the Agentic AI solution, Witbe will also showcase its Ad Monitoring and Ad Matching technology, which detects and diagnoses ad delivery issues in FAST, AVOD, and live content [8]. The company will also exhibit its Video Mobile Automation, which provides simplified, effortless testing on real devices [9].
To book a meeting with Witbe at IBC 2025, contact [email protected] or visit www.witbe.net [10].
[1] Witbe. (2025). Witbe’s Agentic AI solution for video service providers. Retrieved from https://www.witbe.net/agentic-ai/ [2] Witbe. (2025). Virtual NOC. Retrieved from https://www.witbe.net/virtual-noc/ [3] Witbe. (2025). Virtual NOC at IBC2025. Retrieved from https://www.witbe.net/virtual-noc-ibc2025/ [4] Witbe. (2025). Ad Monitoring and Ad Matching. Retrieved from https://www.witbe.net/ad-monitoring-ad-matching/ [5] Witbe. (2025). Video Mobile Automation. Retrieved from https://www.witbe.net/video-mobile-automation/ [6] Witbe. (2025). Benefits of Agentic AI. Retrieved from https://www.witbe.net/benefits-of-agentic-ai/ [7] Witbe. (2025). TAG Video Systems partnership. Retrieved from https://www.witbe.net/tag-video-systems-partnership/ [8] Witbe. (2025). Book a meeting at IBC 2025. Retrieved from https://www.witbe.net/book-a-meeting-at-ibc-2025/ [9] Witbe. (2025). Reduced manual effort and adaptability. Retrieved from https://www.witbe.net/reduced-manual-effort-and-adaptability/
- The Agentic AI solution by Witbe, a leading provider of video quality assurance solutions, employs autonomous AI agents to automate the entire quality assurance testing lifecycle for modern streaming and video applications.
- At the International Broadcasting Convention (IBC) in Amsterdam from September 12 to 15, 2025, Witbe will display the Designer Agent, which generates structured test plans from natural language prompts, Jira user stories, or legacy scripts.
- The Runner Agent in Witbe's Agentic AI solution executes self-discovering, adaptive tests that dynamically navigate apps, handle unexpected UI changes, and require no scripting or app pre-training.
- The Virtual NOC workspace by Witbe, accessible from any web browser, supports single sign-on, unlimited users, and granular permissions, promoting efficient collaboration among broadcasters, service providers, QA, engineering, and operations teams.
- The partnership between Witbe and TAG Video Systems offers true source-to-screen monitoring, combining real-device quality automation with real-time content matching and latency measurement, aiding in faster detection and resolution of issues for streaming services.
