Rotana Signs' strategic partner, Saudi Signs, initiates its Digital Screen Network within Riyadh Metro trains.
Get Ready for a Revolution in Advertising: Riyadh Metro's Digital Screens Takeover
Hop on board the Riyadh Metro and get ready for an advertising experience like never before! Saudi Signs Media, partnering with Rotana Signs, has revolutionized transit media advertising with a massive deployment of 2,688 digital screens across 448 carriages, operating across all 6 lines of the city's urban transit system. This groundbreaking project showcases an innovative approach to urban advertising and ensures maximum brand visibility [3][4].
Each train, brimming with 6 digital screens strategically placed by the sliding doors, grants advertisers an unparalleled opportunity to captivate passengers with immersive visual content. The confined, distraction-free environment of the metro carriage delivers high opportunity-to-see (OTS) rates and amps up brand recall [2]. The commuting routine of passengers, combined with the daily operation of trains, solidifies brand presence and reinforces its impact.
This venture caters to the diverse needs of Riyadh's passenger demographic, including locals and international visitors [1]. The digital screen network offers brands a distinctive and sought-after platform, transforming every journey on the Riyadh Metro into a golden advertising opportunity and touchpoint.
Hassan Zaini, Deputy CEO of Sales at Saudi Signs Media, expressed immense pride in contributing to Riyadh's growth and aligning with the city's ambitions under Vision 2030. The deployment of digital screens within the Riyadh Metro marked the company's dedication to providing innovative advertising solutions and mirrors its successful media operations within Dubai Metro and the Haramain High-Speed Railway [2].
As Riyadh continues its journey to become a global hub of innovation and connectivity, this digital screen network dishers out a dose of modernity to urban advertising experiences, making every ride a significant advertising opportunity [5]. Riyadh's digital transformation serves not only as an amplifier for brand visibility but also paves the way for smarter, more immersive advertising experiences that sync with the city's trajectory [2][5].
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- News about the business sector in Riyadh highlights the revolution in advertising industry with a focus on transportation, as Saudi Signs Media deploys 2,688 digital screens across the city's urban transit system, catering to diverse audiences.
- The environment within the Riyadh Metro, with its confined, distraction-free setting and high opportunity-to-see rates, offers technology-driven advertising solutions that reinforce brand impact and contribute to the city's digital transformation under Vision 2030.
- This innovation in urban advertising not only enhances brand visibility but also aligns with Riyadh's ambitions to become a global hub for technology and connectivity, potentially setting a new standard for advertising experiences in the environment sector.
