Sally-Ann D'Amato serves as the executive director for SMPTE, the well-known organization.
The International Broadcasting Convention (IBC) is a significant event for the Society of Motion Picture and Television Engineers (SMPTE), as SMPTE is one of the six industry organisations that own and manage IBC. This strategic involvement places SMPTE at the heart of one of the largest and most influential events for the broadcasting and media technology industries worldwide.
IBC, unlike other industry events, offers a broader and more international platform for collaboration, innovation, and demonstrations. While events like SMPTE's METexpo in Sydney focus on regional industry insights and technical advancements, IBC showcases innovations, new products, and industry-leading workflows across global content creation and distribution sectors.
The speaker, who has only been to IBC once in 2006, finds IBC2025 to be a "must-attend" event. They plan to divide their time between the Owners Pavilion, the SMPTE stand at 8.F55f, and attending panels and keynotes. The speaker is particularly interested in the programme at IBC2025, especially around the topics of AI and live sports streaming and real-time experiences.
The speaker is also looking forward to seeing future collaborations and innovations at IBC2025. They will be attending IBC for the first time as a full experience, and their team will have a stand on the IBC show floor for the first time as well.
SMPTE finds IBC offers a vital opportunity to engage with industry leaders from markets they might not typically reach. Conversations that began at IBC over the past two years directly led to SMPTE delivering technical education at this year's Saudi Media Forum (FOMEX) and launching a new initiative to grow SMPTE membership in Africa.
The speaker is also excited to connect with students from SMPTE's UK and Germany Student Chapters. They will be attending the SMPTE programme on Saturday and the annual member gathering on Sunday.
As IBC2025 approaches, anticipation builds within the broadcasting and media technology community. With its global reach and focus on innovation, IBC remains a key event for industry professionals, students, and organisations like SMPTE.
[1] SMPTE METexpo: https://www.metexpo.org.au/ [2] IBC: https://www.ibc.org/ [3] IBC Ownership: https://www.ibc.org/about/about-ibc/ [4] The Independent Show: https://www.independentshow.com/
At IBC2025, the speaker is planning to delve into the AI and live sports streaming topics, reflecting the event's focus on innovative workflows and cutting-edge technology. Having a stand at the IBC show floor for the first time, SMPTE views IBC as a crucial platform to engage with international industry leaders, fostering collaborations and expanding their global reach.
