Sending an Image-rich News Update with Mailchimp: A Step-by-Step Guide
Want to create a visually stunning and informative infographic newsletter? Here's a step-by-step guide on how to do it using Mailchimp and a user-friendly platform.
- Design Your Infographic Start by creating your infographic on the platform editor or a design tool like Canva or Venngage. Use eye-catching visuals, icons, and clear typography to boost readability. Directional cues such as arrows and lines can guide readers towards calls to action.
- Export Your Infographic Once your infographic is ready, export it as an optimized image (usually JPEG or PNG) with a manageable file size. This ensures the image remains clear and readable even on mobile devices.
- Open Mailchimp and Create a New Email Campaign In Mailchimp, create a new email campaign. Use Mailchimp’s drag-and-drop email builder to start with a template that fits your style or select a blank template.
- Insert Your Infographic into the Newsletter Insert your infographic image into the newsletter within Mailchimp’s editor. Position it prominently for maximum impact. Add supplemental text or personalized content blocks around the infographic to add context or calls to action if needed.
- Optimize Your Newsletter for Mobile Preview your newsletter within Mailchimp’s built-in testing tools to ensure the infographic scales correctly and remains legible on smaller screens.
- Test and Send Your Newsletter Mailchimp allows you to send test emails, check link functionality, and review rendering across common email clients before sending to your full audience.
Additional Tips
- Using a platform editor with drag-and-drop capabilities can streamline the infographic creation before importing it into Mailchimp.
- Incorporate personalization and segmentation for better engagement in Mailchimp.
- Keep file size reasonable to avoid slow loading or deliverability issues.
This approach leverages the strengths of both platforms: the custom design flexibility of your editor and the powerful email campaign tools of Mailchimp.
The platform in question offers a simple editor for creating infographic newsletters. No design or HTML experience is required to customize the infographic newsletters. The design can be exported to HTML for optimization, ensuring that any hyperlinks remain clickable. Both infographic templates and newsletter templates can be used for customization and export to Mailchimp.
Customizing your infographic newsletter design is easy. You can add your own text, replace existing icons/charts, and apply a new color palette. The platform's editor includes widgets for icons, text, charts, maps, background settings, photo library, and image upload.
To change the color palette, users can upload their brand colors, fonts, and logo using My Brand Kit, or change the color of each object individually. Customizing chart data and styling can be done by double-clicking on a chart. To replace icons, users can double-click on them and search for a new icon in the icon panel.
The platform recommends templates based on user interests and communication goals. Templates can be selected using a search bar, filtering by types, browsing by category, or scrolling through options.
- In the process of creating your infographic newsletter, consider using the platform's editor to design your infographic, taking advantage of features like My Brand Kit to apply your brand's color palette, fonts, and logo, ensuring consistency with your brand identity.
- To make your infographic newsletter appealing to your target audience, reflect your brand's lifestyle and values throughout the design, incorporating relevant technology to display engaging and visually appealing content.
