Sky's Influencer Head Moves to Dentsu UK's Gleam Futures Agency
High-Profile Marketer Melanie Kentish Joins Dentsu Creative UK's Influencer Division
Melanie Kentish, Group Director of Influencer Marketing at British broadcaster Sky, has announced her move to Dentsu Creative UK's talent management and influencer marketing practice, Gleam Futures. This practice connects leading social media influencers with top advertisers nationwide.
Assuming the role of Managing Partner, Kentish will be responsible for shaping the future of talent management and influencer marketing. Her task is to expand the global reach and impact of the business. She will report directly to Rowan Manning, President of Dentsu Creative UK.
Kentish initially joined Sky in 2018, where she founded and developed its influencer division. Her significant achievements include heading promotional campaigns, such as the successful launch of Sky Glass.
It is worth noting that Gleam Futures is well-known for its endeavors in influencer marketing, talent management, and content creation. As part of Dentsu Creative UK, Kentish's role could encompass managing influencer partnerships, developing marketing strategies, or supervising content creation within the influencer realm.
In her new role as Managing Partner at Dentsu Creative UK's Gleam Futures, Melanie Kentish will apply her expertise in influencer marketing to shape the future of the business, leveraging finance and technology to expand its global reach and impact within the realm of business and marketing.
With Kentish's experience in managing and developing influencer divisions, she may also be tasked with supervising content creation, forging influencer partnerships, and devising innovative marketing strategies that utilize the latest technology and trends in the industry.
