Social Media Demographics: LinkedIn's Affluent Users, Instagram & Twitter's Millennial Base
New data reveals trends in user demographics across major social media platforms. LinkedIn, Twitter, and YouTube have more male users, while LinkedIn users have the highest income and education levels. Age gaps are evident, with Instagram and Twitter dominated by millennials.
Across seven major platforms, men outnumber women on LinkedIn, Twitter, and YouTube. Age varies significantly: LinkedIn and Google+ users are oldest at 44 and 42 respectively, while Instagram and Twitter users are youngest at 30 and 32. LinkedIn users boast the highest median household income, approximately $112,500, and top education levels.
Millennials make up 70% of Instagram users and 61% on Twitter. Facebook's median age has risen from 29 in 2009 to 40. In Germany, Facebook's user base consists predominantly of adults and older age groups, with younger users preferring platforms like Instagram and TikTok.
The data underscores the diversity in user demographics across social media platforms. Each platform caters to different age groups and socio-economic levels, with LinkedIn attracting the most affluent and educated users, and Instagram and Twitter popular among millennials.
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