Steps to Market Written Content for Streaming Services in 5 Simple Steps
In the ever-evolving world of entertainment, creating, packaging, and pitching scripted content for streaming giants like Netflix and Disney+ requires a strategic approach. Here's a guide to help you navigate this exciting landscape.
Developing the Scripted Content
The foundation of any successful streaming show lies in a strong concept and well-developed characters with clear story arcs. Start by outlining the premise, main storylines, and episode outlines, including the pilot episode, in a detailed treatment. This should be concise yet compelling, showcasing the idea's potential longevity without unnecessary detail.
Next, create a series bible that encompasses character biographies, world-building, tone, and visual style. A polished script or sample episodes are also crucial to demonstrate your writing style and storytelling ability.
Packaging Your Project
A professional package is key to demonstrating production readiness and creative vision. This includes a visually and narratively engaging pitch deck, which summarises your project, and a look book if relevant, providing visual references for the tone and style of the production.
Gather all these elements into a cohesive package, which may also include budgets, production schedules, and key crew roles to highlight feasibility and professionalism.
Pitching to Streaming Services
Research the target platform's content style and submission policies. Prepare a clear and concise verbal pitch focusing on the uniqueness of your project, its audience appeal, and why it fits the streaming service's brand. Use your pitch deck and treatment as visual aids to support the presentation.
Be ready to answer questions regarding the story, character development, budget, and production timeline. Practice public speaking and anticipate questions to make the pitching process smoother.
Remember, streaming platforms rarely accept unsolicited scripts directly from writers. Building industry relationships and attending producing workshops or programs can provide guidance and contacts necessary for successful pitching.
Key Tips for Success
- Ending every episode on a cliffhanger or a compelling question is essential for maintaining viewer engagement in a streaming show.
- Creating a complete pitch package with a bible, lookbook, and data answers every question a buyer has, making it easy for them to say "yes."
- Writing for the binge-watching model with strong hooks keeps audiences engaged and boosts the show's value to the platform.
- Understanding the specific content mandate of each potential buyer is essential for a successful pitch.
- Every platform has a brand identity and a target demographic, and their content needs change based on performance data, market expansion, and competitor moves.
In summary, focus on strong script development, professional packaging, and targeted pitching through industry channels aligned to streaming platforms’ needs to increase your chances of success.
To ensure a mainstream success in the digital entertainment landscape, it's essential to approach the finance aspect strategically. Allocate funds wisely for script development, production, marketing, and distribution, keeping in mind the production cost comparisons between various platforms.
Furthermore, a well-rounded lifestyle approach encompasses understanding the latest technology trends that impact content creation and consumption. Stay informed about advancements in streaming platforms, virtual reality, and artificial intelligence to remain competitive in the ever-evolving entertainment industry.
