Strengthening an alliance to eradicate unauthorized explicit media sharing on Search Engines
In a significant move towards creating a safer online environment, Google has announced its participation in the NCII London Summit. The Summit, which brings together policymakers, industry leaders, and civil society, aims to discuss ways to empower survivors and combat Non-Consensual Intimate Imagery (NCII) across the web.
As part of this commitment, Google has formed a new partnership with StopNCII.org, a service provided by the UK-based charity South West Grid for Learning (SWGfL). This partnership is designed to build on existing protections and create more scalable solutions for victims of NCII.
StopNCII.org offers a unique service for adults who wish to protect their private images from online sharing without permission. By creating a unique identifier (hash) for their intimate imagery through StopNCII.org, adults can share this hash with participating companies. This allows these companies to proactively identify and remove NCII content that violates their policy.
Google has already implemented ranking improvements to reduce the visibility of NCII content. Over the next few months, the company will further strengthen its efforts by beginning to use StopNCII's hashes to identify and remove such content from its platform or service.
In addition, people can currently request the removal of NCII from Google Search. This service, along with the new partnership, reflects Google's long-term commitment to protecting people from NCII on Search.
SWGfL, the charity behind StopNCII.org, works with Google to provide tools and resources supporting schools and safeguarding professionals to monitor and manage harmful online content, including non-consensual intimate images. This collaboration is part of SWGfL's mission to ensure a safer online environment for everyone.
In conclusion, Google's partnership with SWGfL's StopNCII service is a significant step forward in the fight against NCII. By working together, these organisations aim to empower survivors, combat NCII, and create a safer online environment for all.
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